8 SEO Internal Link Optimization Tips You Might Often Overlook
For on-site optimization, the first thing we need to consider is links. So, which type of link is more valuable in SEO?
Location: Homepage, navigation, footer, content links!
Type: Anchor text, text links, image links!
For these links, the weight assigned in on-site optimization varies. Better distribution of internal links often makes SEO much more efficient!
1. Content Links Are Very Important
We all know that the main body of an article has a strong recommendation significance. Generally speaking, the link votes from the content are more valuable than those from the top and bottom navigation of the website. However, the top navigation passes more weight than the bottom navigation in the footer!
2. Such Bottom Navigation Is Meaningless
If you like to provide navigation links at the bottom of the website, but these links have never appeared in the top navigation, content, or sidebar, then for search engines, the significance of such links is only to guide spiders. The weight they pass is not significant. Beyond that, it might enhance user experience!
3. Text Links vs. Image Links
The crawling of text links and image links is different for Baidu spiders. Generally, text links pass more weight than image links with the alt attribute.
Warm Reminder:
We often find that an image points to a link, and the article title also points to the same link. When search engines judge anchor text, they will first record the image's ALT attribute as the keyword, rather than the keyword of the article title. This is a problem that many people overlook.
4. Multiple Links Pointing to the Same Page
This is also a common oversight for SEO professionals. What does it mean? Simply put, the navigation of Batman IT currently only has one category open, with the keyword "SEO optimization." In the article content, I also set the keyword for the same link to "SEO," aiming to increase the weight of "SEO" through internal anchor text.
However, in reality, search engines will only record the keyword from the navigation: "SEO optimization!"
5. Same Link, Different Anchor Text on Content Pages
After explaining so much, it might be a bit confusing. Here, I can clearly share with everyone that search engines tend to record the anchor text that first appears for a link.
That is, for the same content, the keyword that first points to the link is recorded, not the keyword of the same link in the subsequent text.
6. The Impact of Content Page Elements on SEO
Rich content with images is, of course, favored by search engines and provides a perfect user experience. However, many friends often like to change font sizes, add background colors, or use very small fonts that are almost unreadable. This is something that search engines strongly dislike, as it severely affects user experience. Sometimes, the page doesn't need to be too personalized!
7. A Large Number of Links in the Same Position with the Same Anchor Text Is Not Good
To increase the number of internal anchor texts, many novice SEO professionals will provide the same link with the same keyword in almost every article. Here, we do not advocate for unique keywords; they can be synonyms. We also do not advocate for the appearance of this link in every article.
8. H Tags
There is much debate about the use of H1, H2, H3 tags on content pages. Many well-known domestic websites do not set these tags. Baidu may have reduced the importance of these tags and shifted its focus to content quality.
Conclusion: These 8 tips cover various aspects of internal link optimization. They are provided for your reference!
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