Analysis of the Match Between Website Titles and Content
I. Impact of Mismatch Between Website Titles and Content
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Effect on Keyword RankingA mismatch between the title and content directly affects keyword ranking. Let's analyze this from the perspective of user browsing behavior. When users search for a keyword and see a website title that meets their needs and attracts them, they are likely to click on it. However, if they do not find the content they need or have difficulty finding it, they will immediately leave the website.We know that when a website enters the top 20 ranking positions, Baidu evaluates the website based on the browsing behavior data of real users to give a comprehensive score, which determines the ranking. Therefore, if the match between the title and content is not well done, it will directly affect user browsing data and, consequently, the ranking.
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Competitive Advantage in the IndustryIf most websites in our industry do not optimize the match between titles and content, but we do, our website's browsing data (including PV, UV, bounce rate, page, etc.) will improve. As a result, our website will stand out from the competition.
II. Operations for Matching Titles and Content
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Keyword Demand AnalysisWhen analyzing keyword demands, we identify many different needs. However, the homepage of our website has limited space. We should select the most significant need from the many and place the content that meets this need in the best position on the homepage.
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User Browsing Behavior InsightsAccording to Google Analytics' user browsing behavior charts, users mainly focus on the area just below the navigation bar on the left side. Generally, the closer to the navigation bar, the more attention users pay. The farther away from the navigation bar, the higher the browsing cost for users. If we cannot keep users on our website within the first screen, they are unlikely to scroll down to the second screen. Therefore, the placement of content directly affects the match and is very important.
III. The Principle of User Laziness
When analyzing user needs and creating website content, we should consider the majority of users' needs for a particular keyword or industry, rather than focusing on the needs of a minority. Users are generally lazy, and those searching for content on search engines rarely make secondary choices. If the content we provide, even if it meets user needs and follows the principle of resource allocation, requires users to make secondary clicks or selections to find it, it will still harm the user experience and affect the ranking.
Of course, if our homepage cannot fully address users' problems, we can use internal links to guide users to make secondary choices. This is the principle behind industry platform websites. Since they have a broad audience, the homepage cannot fully satisfy everyone, so they rely on an internal linking system to guide users.
The match between titles and content determines our website's overall browsing data and directly affects the ranking. It is essential to conduct in-depth analysis of user needs and browsing behavior to achieve this effectively.
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