What are backlinks, and how can a website obtain more of them? Backlinks, also known as inbound links, refer to links from one webpage to another webpage or another website. If someone links to your website, you have a backlink from their site. Conversely, if you link to another website, they have an external link from your site.
For example, if the text links to the website nowseo.cn, then nowseo.cn has a backlink from the website backlinks.net.cn.
This article will help you understand the following:
Why are backlinks important? What constitutes a high-quality backlink? Dofollow vs. Nofollow tags How to obtain more backlinks?
Why Are Backlinks Important?
Backlinks can help with the following three things:
-
Ranking Search engines like Google use backlinks as a vote of trust. Generally, the more votes (backlinks) your website receives, the more likely it is to rank for relevant search queries.How do we know? We have conducted multiple studies on ranking factors based on backlinks and found a strong correlation between the number of backlinks from different websites (unique domains) and search engine traffic.
-
Referral Traffic Backlinks are meant to direct visitors to useful resources, which is why they are clickable. When someone clicks on a link to your website, you receive referral traffic.
-
Discoverability Search engines discover new content by returning to known pages and detecting new links.Since search engines visit popular pages more frequently than unpopular ones, if you get links from these popular pages, search engines may find your content more quickly.
What Constitutes a High-Quality Backlink?
Not all backlinks are created equal. Here are some attributes that can help determine the quality and utility of a backlink:
Relevance Google values relevant backlinks more because people are more likely to click on relevant links. This is discussed in Google's "reasonable surfer" model.
The "reasonable surfer" model refers to the idea that when people land on a page with multiple links, they are more likely to click on certain links. This reflects that not all links on a page will be clicked. Links to terms of service, ads, and other irrelevant links are less likely to be clicked and followed.
What does this mean? If a plumber's website has two links, one about cats and the other about boiler installation, the latter is more valuable.
The same applies to domain names. Readers of a plumbing website like plumbing.com are more likely to click on links to other plumbing websites rather than links to cat websites.
Authority Backlinks from high-authority web pages typically pass more weight than those from low-authority web pages.
We have studied page-level authority several times and found a clear relationship between it and organic traffic. In other words, backlinks from powerful web pages do not always pass more weight.
Google's original model suggested that a page's outbound links would evenly distribute the page's authority. If one page has more outbound links than another, and all other conditions are equal, the page with fewer outbound links passes more weight.
Is it that simple now? Maybe not. Google has numerous models to describe many ways of assigning value (or weight) to outbound links.
Additionally, internal links (links within a website) also contribute to a web page's authority.
Traffic Compared to links from low-traffic pages, links from high-traffic pages are more likely to drive more traffic. This is an obvious fact. The real question is whether backlinks from high-traffic pages have a greater impact on ranking than those from low-traffic pages. To cut a long story short, there is a weak correlation between backlinks and the ranking of organic traffic pages, but the number of backlinks from different domains and the authority of the outbound link pages seem to be more important for ranking.
Link Placement Since people are more likely to click on prominent links, some links on a webpage carry more weight than others.
Bill Slawski discussed this in his analysis of Google's latest "reasonable surfer" patent.
Suppose a link is placed in the content area of a page, bolded and colored to stand out, and uses clickable-looking text; such links can pass a significant amount of page ranking. On the other hand, if it combines features that are less likely to be clicked, such as being placed in the footer, the same color as other text, the same font, and using unattractive anchor text, this link is unlikely to pass a significant amount of page ranking.
BILL SLAWSKI, founder of SEO BY THE SEA
When purchasing links, this is something to consider. If your link will be placed in the footer of a site or in the sidebar with links to 50 other sites, you might want to think twice about other backlink opportunities.
Dofollow vs. Nofollow Tags
Nofollow-tagged backlinks do not often impact the ranking of the linked page — although they do have some effect.
Building backlinks takes time and effort, so it is best to prioritize building backlinks with Dofollow tags. If your website already has some Nofollow links, do not worry. Nofollow-tagged backlinks still have some SEO value.
Anchor Text Anchor text is the clickable text of a backlink.
Google's original model mentioned that anchor text affects ranking.
Google employs various techniques to optimize search quality, such as page PR value, anchor text, and keyword proximity in search results.
When we studied the relationship between anchor text and ranking using 300,000 web pages, the correlation was weak.
Therefore, while anchor text does play a role in ranking, it is not as important as other factors.
Tip: If you build backlinks through outreach, you will not often control the anchor text of the links to your website. That is a good thing. It helps keep the links natural and indicates that the links you acquire are of some quality.
How to Obtain More Backlinks?
There are three ways to obtain more backlinks: earning backlinks, creating backlinks, and building backlinks.
Earning Backlinks This refers to when people spread your content through search engines like Google, social media, or word of mouth and link to your web page. In other words, earned backlinks are healthy and natural.
Increase your chances of earning backlinks by creating authentic and useful content that people want to link to.
Creating Backlinks This is when you manually add links to your site from other sites. For example, this method includes submitting to business directories, leaving blog comments, and replying to forum posts.
Building Backlinks This involves contacting the owners, editors, or webmasters of other websites and asking them to link to your web page. Your website needs to have a clear value proposition to be effective. This is also why you need a backlink building strategy.
Here are some tested backlink building methods:
-
Guest Blogging: Write articles for other websites.
-
Broken Link Building: Find dead links on other websites related to your topic, contact the website, and suggest replacing them with your link. (You can use ahrefs' broken link checker to find dead links.)
-
Skyscraper Technique: Identify content with a lot of links, create better content on the same topic, and then ask for links to your webpage instead of the original site.
-
Unlinked Mentions: Look for content that mentions your brand but does not link to your website. Ask the author to add a link.
Conclusion
When it comes to ranking on search engines like Google, backlinks are very important. However, not all backlinks are of equal value. Relevant, prominently placed, and other link attributes (such as Dofollow tags) can enhance the quality and utility of a link.
【版权与免责声明】如发现内容存在版权问题，烦请提供相关信息发邮件至 ，我们将及时沟通进行删除处理。
本站内容除了abcdlink （ https://www.abcdlink.com ）特别标记的原创外，其它均为网友转载内容，涉及言论、版权与本站无关。
