Is Google Ads Effective? Why Is It the Best Choice for Most Foreign Trade Companies?

Is Google Ads Effective? Why Is It the Best Choice for Most Foreign Trade Companies? As the foreign trade industry continues to develop, it is essential for companies to establish a strong presence in the highly competitive market through foreign trade website promotion. Nowadays, the majority of companies opt for Google promotion, including Google SEO and Google AdWords advertising, in order to achieve good rankings on Google and gain more inquiries and conversions. So, why choose Google for promotion? Is Google Ads truly effective?

In China, when we want to search for information, we naturally think of search engines like Baidu, QQ, and 360. However, in foreign countries, Google is the most widely used search engine. As shown in the figure below, Google's search volume accounts for over 91% of the global search volume, making it the primary source of global traffic. Therefore, if a company can display its product information on Google, it will undoubtedly have a valuable opportunity for product exposure and traffic generation.

Google Search has an extensive coverage, spanning nearly 250 countries and regions. With over 110 international domain names and support for more than 100 languages, Google dominates over 70% of the global market. For foreign trade companies, leveraging Google for promotion can expand their global influence and facilitate global brand expansion. Meanwhile, Google Ads can precisely target various countries and regions, helping to reach a large number of potential overseas users.

While Google has a vast customer base, it also possesses a wealth of user personal information data, such as shopping habits, interests, and browsing history. This enables Google to deliver personalized ads based on user characteristics, accurately targeting the desired audience and achieving higher-quality and more effective conversion results.

Google AdWords offers a variety of bidding strategies to choose from. You can select one or several strategies according to your specific situation to achieve the desired results. Common bidding strategies include the "Target Impression Share" strategy for awareness, the "Maximize Clicks" strategy for consideration, the "Maximize Conversions" strategy for conversion, and the "Target Return on Ad Spend" strategy for revenue, among others. The choice of strategy depends on which ad network you are targeting and whether you focus on increasing clicks, improving impression share, or driving conversions. Selecting the appropriate bidding strategy can effectively reduce advertising costs and achieve better conversion results with less expenditure.

In addition to Google AdWords, Google promotion also includes Google SEO. By combining on-site and off-site optimization, selecting suitable keywords, and optimizing their layout, you can make your website more easily indexed by Google and improve its ranking. Organic optimization is free but requires mastering many SEO techniques and takes time to be effective. Once done well, it can bring long-term and stable traffic.

Based on the above analysis, you can probably understand why most foreign trade companies choose Google for foreign trade website promotion. It is believed that search engines will remain the main source of traffic for a long time in the future. Therefore, mastering Google search engine promotion means capturing a large number of overseas users. Of course, although Google promotion is an indispensable and high-value overseas marketing channel for foreign trade, achieving good results requires a significant investment of time and effort to study and select the appropriate promotion methods.