How Can Cross-Border E-commerce Sellers Conduct Google Promotion?

How Can Cross-Border E-commerce Sellers Conduct Google Promotion? (SEO Edition)

In our previous articles, we discussed the key points of Google ad placement. In this article, we will focus on another important means of Google promotion—SEO.

If you want to learn more about SEO information on other platform websites, you can check out DaShu Cross-Border.

SEO stands for Search Engine Optimization. It refers to the process of optimizing both on-site and off-site elements to meet the requirements for search engine indexing and to improve the ranking of a website in the search results for specific keywords, thereby gaining traffic exposure.

In terms of search results, Google SEO focuses on organic ranking, while Google Ads focus on paid ranking.

Before we start, let's clarify the differences between Google SEO and Google Ads.

Google Ads have the following characteristics: quick results, capable of increasing exposure and traffic in a short period of time; precise targeting, allowing you to accurately reach the countries and cities you want to target; and the need for continuous financial investment, as traffic will stop immediately once the ads are paused.

Google SEO has the following characteristics: slow results, as it takes time for Google SEO to take effect, and keyword competition may require several months or even longer; low cost and high cost-effectiveness, but it requires more human resources; stable traffic with long-term exposure, providing a continuous stream of free traffic; and higher user trust, as search results from SEO are more likely to gain consumer trust and have a higher conversion rate than ads.

For the vast majority of sellers, Google SEO and Google Ads are not mutually exclusive but complementary. When budget and effort allow, both methods should be combined. For a website, since the initial results of SEO are minimal, Google Ads can be used to drive traffic. Once SEO starts to show results, it can not only increase the conversion rate of Google Ads but also reduce advertising costs.

To do Google SEO well, pay attention to the following points:

Before starting SEO, we need to research keywords to understand the commonly used search terms. The higher the popularity of a keyword, the more traffic it can bring. In addition to keywords, we should also consider long-tail keywords, synonyms, and keywords related to similar topics.

After determining the keywords, we need to optimize the website content based on them to ensure a good correlation between the web pages and the keywords. First, the title and description should highlight the core business keywords of the website and avoid keyword repetition and excessive length. Additionally, we should insert keywords into the pages. It is important to note that blindly piling up keywords is meaningless; reasonable distribution is the key: place the core keywords on the homepage, secondary keywords on the category pages, and related and long-tail keywords on the detail pages.

A good website structure helps users quickly find information and allows Google to crawl and index more web pages. In the early stages of website development, we should consider whether the website content is reasonable, whether it meets consumer usage habits, and whether it can provide a better experience for consumers. The quality of the content and the clarity of the images will affect the website's authority.

Internal and External Links of the Website

Internal links are links that jump from one page to another within the website. Isolated web pages are difficult to crawl, and SEO becomes more challenging. External links are links to your independent site's pages placed on other websites. When considering external links, three dimensions should be taken into account: relevance, authority, and the link itself. The more external links you have, and the higher their quality, the higher your website's authority will be. Quality has a greater impact on authority than quantity. In addition to other websites, we can also place our links on social media platforms.

In addition to the three main aspects mentioned above, the originality of website content and the website's loading speed will also affect the effectiveness of SEO.

The key points discussed above are also applicable to other platform websites. I often visit DaShu Cross-Border to read articles about SEO.

"Is It Necessary to Buy External Links for SEO?"

"Google SEO vs. Google Ads: Which Should You Do First?"

"Everything You Need to Know About Google SEO in 2023 (How to Develop a Proper SEO Plan)"

These articles from DaShu Cross-Border are considered high-quality pieces on SEO. Combining them with this experience post may help you learn a lot.

I hope this article can be helpful to sellers.