Foreign Trade English Website Promotion (How to Do Foreign Trade Website SEO)

Many companies have built foreign trade websites, but to truly gain more traffic and customer resources, these websites need to be promoted. One cost-effective and effective method is Google SEO. However, many companies are not clear about what Google SEO is and how to implement it. Below, Yuncheng Network, a foreign trade website promotion company, will introduce this in detail for enterprises.

Google SEO involves using technical methods to rank a website on the Google search engine, thereby bringing more targeted traffic and inquiries to the website, and ultimately helping companies obtain more orders. Small and medium-sized foreign trade companies are suitable for acquiring customers through Google SEO.

To do Google SEO well, companies first need to understand the principles of Google search and ranking. When users enter keywords, Google finds websites and data that contain or are related to the keywords and then ranks them based on relevance and other factors. The basic steps of Google ranking include crawling, indexing, and ranking. Google first crawls new web pages and content, then compiles all the words and their positions on each web page into a massive index. Finally, it ranks the results based on relevance to the search term, user behavior on the website (such as dwell time, bounce rate, and depth of page visits), etc. Note that Google has a probationary period for new websites and will not directly give them rankings.

SEO includes white-hat SEO, black-hat SEO, and gray-hat SEO. White-hat SEO involves studying Google's algorithms and optimizing the website in a legitimate way. It requires a certain period of time, but once the ranking is achieved, it is relatively stable. On the other hand, black-hat SEO uses cheating methods to quickly gain rankings, but it is easily detected by Google, which can penalize the website and make it very difficult to regain rankings. Therefore, it is recommended that legitimate B2B companies choose white-hat methods for optimization.