Is Google SEO Reliable? Which Companies Are Suitable?

In the context of the pandemic this year, offline channels have been hindered, and many foreign trade companies have transitioned to online promotion for survival and development. However, there are many online promotion channels available, including Google Ads, Google SEO, Facebook marketing, LinkedIn marketing, and Alibaba International, among others. Among these, Google SEO is a very important component, but opinions vary widely. So, is Google SEO optimization ranking reliable? Which companies are suitable for Google natural ranking? Below, Yuncheng Network will introduce this to everyone.

Firstly, Google is the world's largest search engine in terms of traffic, and many foreign merchants use Google to find partners. Google natural ranking uses technical means to help websites achieve keyword rankings. Once the ranking stabilizes, it will bring a continuous flow of traffic without the need to pay Google. The cost is relatively low, with only the annual renewal of website fees and optimization costs required. There is no need to worry about losing ranking due to budget constraints, as is the case with Google Ads. Another advantage of SEO is the ability to continuously expand long-tail keywords to gain more precise traffic, which leads to higher customer conversion rates. Moreover, Google natural ranking also demonstrates a company's strength. Many people know that Google Ads rankings can be achieved by spending money. However, obtaining Google SEO rankings requires long-term and continuous technical operations, which indirectly shows the professionalism and stability of the enterprise, thereby increasing the trust of foreign merchants.

The disadvantages of Google SEO are also very apparent. Achieving ranking through Google SEO requires a relatively long period, and it needs professional technical personnel to operate. The requirements for the website are also relatively high. Otherwise, with so much information and websites in the same industry on the Internet, why should your website rank higher? Although there is no need to pay Google, there are still costs for SEO personnel or optimization companies. Of course, during this relatively long period of effectiveness, many companies may give up halfway, possibly just missing out on success.

Firstly, companies with low keyword search volume or high competition are not very suitable for Google SEO. Some niche and information industries have low market demand, or foreign merchants do not use Google to find partners, and competitors do not use the Google channel. In such cases, it is recommended that companies use other channels, such as social media, or optimize Google with industry-related keywords. For highly competitive keywords, the ranking cycle will be longer, and if companies do not support other channel promotions, it may take a long time to receive many inquiries.

In addition, companies involved in counterfeit brands and gray areas are not suitable for Google SEO. Google monitors these areas more strictly, and once discovered or reported by others, the account may be banned.

Apart from the above-mentioned cases, most industries, especially B2B companies, are suitable for Google SEO. However, this does not mean that Google SEO alone is sufficient. Companies can also use Google Ads and social media marketing on Facebook to achieve comprehensive online exposure. Companies may feel that there is an initial investment or that there is not much difference compared to websites without promotion, but after half a year, or even two to three years, a significant gap will emerge.