What Will Foreign Trade Companies Miss Out on If They Don't Do Google SEO?

When companies engage in foreign trade promotion, there are many options and channels available, such as Google Ads, overseas social media marketing, and B2B platforms. However, Google SEO should not be overlooked. Many companies may ask, "Why is Google SEO necessary despite its slow results?" Below, Yuncheng Network will share with foreign trade companies what they will miss out on if they don't do Google SEO.

Google ranks first in global website traffic. Just as people in China are accustomed to using Baidu, when users want to learn about a company, they often search for relevant information on Google to understand the company's strength and reputation, and then make a decision. If a company does not do Google SEO and has little or no information on Google, users may worry about the company's strength, which can affect the company's ability to close deals. Therefore, regardless of whether a company uses a paid platform, Google SEO is essential. Additionally, by optimizing brand names through Google SEO, companies can ensure that users see more positive information about the company when they search.

Google SEO ranking is an important channel for foreign trade promotion and customer acquisition. Although both Google Ads and Google SEO use Google rankings to drive traffic, their ranking positions are different, and they cannot replace each other. Therefore, it is not true that if you do Google Ads, you don't need to do Google SEO. Google SEO can be displayed 24/7, with no charges for clicks, and it allows for unlimited expansion of long-tail keywords, which is different from Google Ads. Moreover, many overseas customers who understand SEO believe that companies with natural rankings are more capable and have higher customer recognition. In contrast, Google Ads, marked as advertisements, may lose some trust. Google SEO and Google Ads complement each other.

Many companies that use foreign trade paid platforms spend tens of thousands of dollars annually on platform fees. To see results, they also need to pay for in-platform promotions and have personnel to operate and maintain the platform. If the platform is not renewed, the company's information will disappear from the platform, and old customers cannot be transferred out. Companies that do Google Ads are charged for each user click, and in highly competitive industries, a single click can cost several hundred dollars. Once the budget is exhausted or during non-promotion periods, customers cannot see the company's information. In contrast, Google SEO only requires the initial website construction cost, plus a few thousand dollars for domain space and maintenance fees, and a person or team who understands Google SEO optimization. This can achieve free clicks, 24/7 display, and continuous traffic. In terms of cost, this is significantly lower than other options.

Companies that have used Alibaba International Station will understand this deeply. When operating on Alibaba International Station, there are many restrictions, and it is easy for products to be judged as non-compliant and removed, or even deducted points. Moreover, the platform rules of Alibaba International Station often change, requiring companies to pay constant attention. Google Ads are similar; Google provides some rules and restrictions, and some products and industries cannot do Google Ads or are easily banned after doing so. Google SEO does not have these limitations. In theory, Google SEO can be done in any industry, as it focuses on natural rankings.