How Can SEO Beginners Find High-Quality Google Backlinks?
In the SEO field, beginners often ask questions like "How do I find backlink resources?" "Where can I post backlinks?" and "How do I find my competitors' backlinks?" These broad questions can be challenging to answer comprehensively. Therefore, this article aims to provide beginners with directions and ideas for finding high-quality backlinks.
Google Backlinks
First, let's correct a common misconception. Many beginners believe in sharing resources for mutual benefit, but this doesn't apply to backlinks. The most crucial aspect of backlinks is "relevance." For example, if you sell women's clothing, your backlinks should be related to fashion or women's clothing. If you sell excavators, a backlink from a fashion review site won't bring effective traffic and may even have a negative impact. Webmasters won't allow irrelevant content to be published, and even if it is, it will likely be removed quickly. Such backlinks won't pass effective authority, and having too many could lead to Google penalties.
From an SEO perspective, the requirements for backlinks can be summarized as "one must + four diversities + high quality."
"One Must": The content of the backlink source website or webpage must be relevant and high-quality compared to your own site.
"Four Diversities":
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Domain Diversity: A wide range of domains should provide backlinks.
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Geographical Diversity: Backlinks should come from websites in various countries.
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Link Type Diversity: A variety of backlink types, such as forums, Q&A sites, reviews, etc.
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TLD Diversity: A rich variety of top-level domains (TLDs) for backlink sources, such as .com, .net, .org, .us, .ca, etc. If you have a specific target market, focus more on backlinks from that country.
"High Quality": Backlinks should be highly relevant to your products or services, have high authority, high engagement, and reach a broad audience. Such backlink resources need to be accumulated over time within the industry and are not easily obtained or casually shared by others.
How to Find High-Quality Backlinks for Beginners?
For beginners or new websites, there is a tried-and-true method: "Imitate and adapt from competitors!" This means copying the strategies and practices of your competitors, but only in terms of external backlinks, not by plagiarizing their on-site content.
Steps:
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Identify Competitors
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Clearly identify your industry competitors. Select 3 - 5 main industry keywords and search them in Google. The top ten or twenty results are the better-performing competitors in your industry. Record these competitor websites, and you should be able to compile a list of 20 - 30.
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Analyze Backlinks
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Once you have the competitor websites, don't rush to extract backlinks. First, filter and screen these websites carefully to ensure maximum backlink value. For example, if a competitor is a decade-old site or a globally renowned brand, they might have good rankings and traffic without relying on SEO and backlinks. If their focus is on Google Ads, affiliate marketing, or EDM (Email Direct Marketing), their backlinks might be limited. Therefore, select competitors with a higher proportion of search and referral traffic for in-depth follow-up. After screening, choose 10 ideal competitors.
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Extract Backlinks!
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There are many third-party backlink tools available, such as SEMrush (this is just an example, not an endorsement). The free version allows you to view ten backlinks. Through backlink analysis, use the tool to extract the backlinks of the 10 selected competitors. If the tool supports it, you can directly download the Backlink domain. If not, download all backlinks and then remove duplicates. After deduplication, you will typically have hundreds or thousands of Backlink domain backlinks.
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Filter and Deduplicate
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The deduplicated backlinks may still number in the hundreds or thousands. Further filtering is required. Use a batch-opening plugin to open fifty at a time, and eliminate sites that are inaccessible, flagged as malicious, clearly spammy, or unrelated to your products and services. Then use a one-click harvesting plugin to save the usable sites. After this process, the remaining dozens or hundreds of backlinks are mostly effective resources worth imitating.
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Imitate and Adapt
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After processing the backlinks of the 10 selected competitors as described above, you will have thousands of relevant, high-quality backlink resources. This solves the problem of "how to find backlink resources" and "where to post backlinks" for beginners.
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Many beginners will likely ask, "How should I imitate?" Don't worry; we can further explore this issue in the future to help everyone become more proficient in finding backlink resources.
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