How to Position a Marketing - Oriented Website? Marketing - Oriented Website Planning Plan
When an enterprise plans to create a marketing - oriented website, it first needs to clarify the purpose of building the website and analyze the target user groups of the website. The website needs to be positioned and planned from a marketing perspective in order to obtain more traffic through search engines.
When an enterprise plans to create a marketing - oriented website, it first needs to clarify the purpose of building the website and analyze the target user groups of the website. The website needs to be positioned and planned from a marketing perspective in order to obtain more traffic through search engines.
How to Position a Marketing - Oriented Website?
- Region: CityYou can position a website based on the region or city where you are located.For example, if you are a logistics company in Guangzhou, you can set it as "Guangzhou Logistics Company" or "Guangzhou Freight Company".
- Demand/Customer: Demand GraphIn the Google Trends demand graph, there are "related queries" and "rising queries". Study these two indicators.The demand graph shows products related to the keyword you enter. Based on this, you can determine the proportion of your keyword in the same industry.
- Category: ClassificationIf the products on the website have multiple categories, search engines will give priority to websites with a larger number of product categories. This can meet users' multi - dimensional needs and also improve the conversion rate.For example, when you enter "access control" on Google Search, the search results include fingerprint access control, attendance access control, smart access control, etc. These are all corresponding categories of access control.
Marketing Website Planning Plan:
- Define the goals and positioning of the website.
- Select a suitable website builder or web service provider.
- Define the website structure and content features.
- Define the functional services of the website.
Positioning a marketing - oriented website is of great significance for an enterprise. If there is no clear positioning direction for the website, the website content will be mixed. Without core content, it is difficult to retain users. Position your website through the above methods for the better development of the enterprise.
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