What is Web Page Rating and How to Improve It?
Many search engines provide a variety of auxiliary strategies to increase and improve the inclusion of website articles, such as page data submission, various push ports, original data submission, and sitemap address submission.
For SEO practitioners, although there is no clear indication whether these practices are useful or not, they still need to be carried out. Because doing something is better than doing nothing, and there might be a chance that it could work.
What should be done if the website's inclusion still doesn't increase after implementing these auxiliary strategies?
Then we need to make structural optimization adjustments to the internal links - web page importance rating.
What is Web Page Rating?
Web Page Rating (Sougou Rank) is an indicator used by search engines to measure the importance of a web page. It not only examines the link relationships between web pages but also factors such as link quality, the relevance between links, the content quality of the web page itself, and the recommendations of other web pages for this page. These factors play a very important role in the inclusion of a web page. It is automatically calculated by the machine according to the Sogou Rank algorithm, with values ranging from 0 to 100.
Search engine algorithms assign an importance rating to any web page. The higher the web page rating, the easier it is for the web page to be retrieved in a search. According to the web page importance rating, the links given by web pages with a higher importance rating can lead to faster inclusion of other web pages.
Which Web Pages Have a High Rating?
Generally, in order of importance, they are: the homepage, category pages, channel pages, special - topic pages, article pages, and also web pages with well - organized content.
Another way to observe is: those web pages that have already obtained search keyword rankings.
The importance rating of a web page can be observed from these aspects.
So, if you find that the inclusion of some inner pages is not ideal. In addition to the auxiliary strategies provided by Baidu Search Resource Platform, you can also adjust the internal link structure of the web page according to this principle.
How to Improve Web Page Rating?
- Preserve file formats with high weight: Search engines index web pages and files of various types, including PDF, asp, JSP, doc, PPT, SWF, etc. Among them, files in PDF format are generally considered more important, so search engines default that PDFs have a higher weight. Similarly, files in formats such as XML, PS, Word, PPT, and Excel also have relatively high PR values.
- Increase the number of included pages: Create many pages that are included for long - tail keywords. Since the keywords used by users in searches are scattered, this can often bring a large number of clicks to the website. However, the number of included pages mentioned here is not an absolute number but refers to the ratio of the number of included pages to the total number of website pages.
- Improve the quality of incoming links to the website: When choosing reciprocal links, look for links from websites related to the theme of your website. The more relevant they are, the higher the web page rating.
- Balance the number of outgoing links on the website: According to the above - mentioned calculation formula, too many outgoing links on a web page will cause the loss of the page's PR value. However, from the perspective of content richness, an appropriate number of external links related to the theme will leave a good impression on search engines. Therefore, for a page, especially the homepage of a website, when controlling the number of outgoing links, it is necessary to balance the PR value and keyword content. Usually, the number of outgoing links should not exceed 10.
- Increase the PR value of the homepage: The homepage is the core interface of a website, so the PR value of the homepage has a direct impact on inner pages.
Generally speaking, these are the main factors that can affect a web page. As long as webmasters persist in maintaining their websites well, the web page rating will naturally increase.
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