What are the differences between target keywords and long - tail keywords? And how to mine long - tail keywords?

Essentially, doing SEO is about dealing with target keywords and long - tail keywords.

These are the keywords that your target customers are most likely to use and search for, and we usually optimize them on the homepage. Target keywords generally serve as the title of the website's homepage. They can be a word or phrase composed of 2 - 4 characters, mostly nouns. The main content of the website should be set around the website's products and services, and the main content of the website unfolds around the target keywords. Generally, target keywords are determined through Baidu Index and competitor analysis.

Long - tail keywords refer to non - target keywords on a website that are related to the target keywords and can also bring search traffic. They are combination - type keywords. The characteristics of long - tail keywords are that they are relatively long, often composed of 2 - 3 words or even phrases. They exist in content pages, not only in the title of the content page but also within the content. Their search volume is very low and unstable. Writing articles with well - selected long - tail keywords can reduce the bounce rate of the articles. Long - tail keywords belong to the same industry as target keywords, and the people searching for them are generally also your target customers, but their targeting is not as strong as that of target keywords. The daily search volume of long - tail keywords is not high, but their quantity is large. Usually, we use the content pages or category pages of the website to optimize them. The "long - tail" has two characteristics: "fine" and "long". "Fine" means that the long - tail represents a market with a small share, which was previously overlooked. "Long" means that although these markets are small, there are a large number of them. The accumulation of numerous small markets can account for a considerable share in the market. Generally, long - tail keywords can be obtained through Baidu related searches. Long - tail keywords are an extension of the long - tail theory in keyword research.

When comparing target keywords and long - tail keywords, long - tail keywords have a lower index, and target keywords usually face greater competition. For some large websites with stable daily traffic, their target keywords can easily rank at the front of search engines. However, for some small websites, competing for such keywords is extremely difficult. Therefore, it might be better to focus on optimizing long - tail keywords, which can bring website traffic and have a lower degree of competition compared to core keywords. This is an optimization direction, and webmasters should choose an optimization mode that suits them.