Reasons and Solutions for Non - Inclusion of New Websites with "www" in Search Engines
A few days ago, my apprentice, mrshair, showed me the website of his company where he works and asked me why the domain name of the website with "www" was not included in the search engines, while the domain name without "www" was included. During the website optimization process, the internal and external links of the website keywords were built with the URL starting with "www" as the standard. I hadn't noticed this problem before. But when mrshair mentioned it, I remembered a website I recently built for a client. It had been online for a month and a half, and the pages with "www" had not been included yet. Could the same problem occur? As expected, when I checked with a webmaster tool, the pages of the website without "www" were included, while the pages with "www" were not. I hadn't paid attention to this problem before and thought that Google was reviewing new websites more slowly recently. It turned out that Google gave priority to including the pages without "www", and since the content of the pages with "www" was exactly the same and the new website had no weight, it was quite normal that the pages with "www" were not included.
What are the reasons for the non - inclusion of new websites with "www" in search engines?
(1) We usually regard the webpages with "www" as the main domain names. In fact, the URLs with "www" are second - level domain names, while the webpages with URLs without "www" are first - level domain names. In terms of weight, the weight of the domain names without "www" is inherently higher than that of the domain names with "www". Therefore, it is quite normal for Google to give priority to including the domain names without "www".
(2) This problem occurs in newly - launched websites. Due to the low weight of newly - launched websites, it is difficult for the weight of the domain names with "www" to exceed that of the domain names without "www" in a short time. And the content of the two pages is the same. So after the pages without "www" are included, it is difficult for the pages with "www" to be included.
If the above two points are objective reasons for the non - inclusion of new websites with "www" in search engines, then the root cause is that when the domain name is resolved, both the domain names with "www" and without "www" are resolved simultaneously. To avoid similar problems in the future, when resolving the domain name, only the domain name with "www" should be resolved, and the domain name without "www" can be resolved and opened after the website weight becomes stable.
Some friends may also ask, if both the domain names with "www" and without "www" are resolved, will the following two operations before the website goes online prevent this problem from occurring?
(1) Set up a 301 redirect before the website goes online to redirect the domain name without "www" to the page with "www".
(2) Set up the "Canonical tag" before the website goes online. Set the canonical tag on the homepage of the website to tell the Google search engine that the specified homepage of the website is the domain name with "www".
It cannot be denied that these two methods will have an effect. Note that it is "will have an effect". But everyone knows that Google responds relatively slowly to 301 redirects. Generally, it takes several months to completely transfer the weight from the domain name without "www" to the page with "www". The same is true for the setting of the "canonical" tag. The title on the webmaster tool says "Google has supported the Canonical tag". Note that it is "has", not completely. Just like the Google Penguin algorithm, it is not realistic to popularize all sites 100%. After testing, the effect of adding the "canonical" tag is also not obvious. It may take several months to be recognized. Therefore, these two methods cannot solve the problem of the non - inclusion of new websites with "www" in a short time.
How to deal with the situation where the pages with "www" are not included now?
(1) Persist in updating original articles every day, building internal keyword anchor texts, and at the same time, building high - quality external links and exchanging high - quality friendly links. The URLs pointing to the homepage of the website are all the domain names with "www" to improve the weight of the main webpage with "www".
(2) Set up the 301 redirect and the canonical tag for the webpages. Tell the search engine that the webpage with "www" is the main webpage.
Finally, there is also a method that is not recommended, which is to delete the resolution of the domain name without "www" and test Google's response and recognition of the website by yourself. Friends who want to do experiments and tests can try it. Then please tell Xiao Quan the test results.
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