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Traffic Channels (20%) Traffic naturally determines the quality of user visits. Just like a river, the more natural the entrance of the river channel, the better the water quality. For example: SEO traffic, direct URL - input traffic, and traffic from participating in activities. To reduce the bounce rate, the first consideration should be to increase the input from natural channels. This is the most basic way to ensure the quality of the traffic source. You can analyze the proportion of these sources in all sources in Baidu Statistics. -
Browsing Speed (30%) From the moment a user clicks on a web page, search engines and users enter the stage of evaluating the site experience. Research by Baidu's User Experience Department shows that users expect and can accept a page loading time of within 3 seconds. If the page loading time is too slow, users will lose patience and choose to leave, which is a great loss for both the website and the search engine. Currently, Baidu attaches great importance to browsing speed and has updated the Lightning Algorithm. When the Lightning Algorithm was launched, the loading time of the first screen of a mobile search page affected the search ranking. If the first screen of a mobile web page can be opened within 2 seconds, it will receive traffic preference in mobile search. Meanwhile, web pages on mobile search pages whose first - screen loading time is 3 seconds or more will be penalized. The Lightning Algorithm reflects Baidu's vision of achieving better performance and its determination to pay more attention to page loading speed in mobile search. -
Content Quality (50%) The content quality of a website refers to the quality of the articles. When a title is very attractive to users and users click in - depth through the title, but the content does not match the title, it is a very annoying thing for users. This is the most direct reason for the increase in the website bounce rate and also the fundamental problem for why many SEO inner pages cannot participate in effective rankings. Of course, the quality of the articles also needs to be guaranteed. Hand - written original articles are the best. Only when your articles are well - written and attractive will your website have a continuous influx of traffic.
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