How to Plan the Structure of a Marketing - Oriented Website?

17 Nov,2025kjhkhlk0
How to Plan the Structure of a Marketing - Oriented Website? URL Layout of a Marketing - Oriented Website
How to Plan the Structure of a Marketing - Oriented Website?
First of all, regarding the structure and URL layout of a website, nowadays, websites need to be developed for both mobile and PC platforms. There are two states for the mobile end. One is called responsive (adaptive, H5). The other is the separation of the PC end and the mobile end, where the PC end uses www.abcdlink.com and the mobile end uses m.xxx.com.
Structure of a Marketing - Oriented Website
The website structure must conform to the logical thinking of users and guide them, ultimately leading them to contact us.
  1. PC - end Website Structure
    For a marketing - oriented website on the PC end, it is recommended to adopt the F - shaped structure, which consists of the main navigation, product categories, and product displays.
  2. Mobile - end Website Structure
    For a marketing - oriented website on the mobile end, it is recommended to adopt the I - shaped structure, which includes the main navigation, content, and contact information.
A marketing - oriented website should at least include content related to the company introduction, company brand, company products, and company news. All of these must be carefully planned and written. A good website structure must also be reflected in its convenience, that is, improving the efficiency of users retrieving information.
URL Layout of a Marketing - Oriented Website
When planning a website, comprehensive considerations should be given to the homepage, inner pages, and the functions of the website backend.
  1. Homepage URL
    Ensure the proper setting of the preferred domain of the website, implement 301 redirection, and make the website pseudo - static.
  2. Column Page URL
    The column pages and category pages should adopt directory - form URLs.
  3. Content Page URL
    Article pages should use page - form URLs with the.html suffix at the end.
The website URLs should be as short as possible. It is best not to have too many levels, and they should follow a certain pattern. A short URL structure is beneficial for search engines to crawl the content of the website, obtain higher weights, and from the users' perspective, it is conducive to users understanding the content of the linked pages and getting them to click.
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