What Are the Factors Affecting Website Keyword Rankings?
1. Timeliness
If a website is not updated for a long time and spiders do not crawl it frequently, and new pages cannot be indexed, search engines will gradually reduce the importance of its pages, as well as the website's PR value and weight. Therefore, pages should be updated continuously to avoid the website becoming useless.
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How to optimize timeliness?
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Frequent information updates: Regularly update the website with new information to ensure a high information update frequency.
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Updating old pages: Maintain a certain update frequency for old web pages to increase their activity.
The timeliness of web pages has a significant impact on SEO. Websites need to be updated regularly to ensure search engine indexing and rankings. Updates not only refer to the updating of website content but also include the optimization of website layout, design, architecture, products, and other aspects.
2. Illegal Websites (Involving Pornography, Gambling, Drugs, etc.)
If a website contains any content that violates Chinese laws, such as pornography, fraud, illegal religious activities, or actions that endanger national security, its display will be affected.
This point is self - evident, and webmasters are surely aware of it.
3. Page Experience
Page experience is a relatively new but very important factor. In the process of website construction, whether in terms of layout or design, the user experience must be the starting point. Only by designing web pages that meet users' needs can a website obtain more user traffic.
Search engines like Baidu have also introduced many algorithms to purify the online environment. For PC sites, the overall page experience needs to be considered, and for mobile sites, the access speed also needs to be taken into account.
4. Website Evaluation
Website evaluation can also be regarded as the authority of a website. The so - called authority is a comprehensive assessment based on multiple dimensions such as the website's scale, historical performance, and site relationship network. For us, it is definitely not possible to improve the website evaluation in a short time. We can only strive to create good content and provide a good user experience, waiting for the search engine to give it more weight.
5. Blog Spamming
Specific practice: Leave a large number of links to your own website on the message boards of blog websites to increase the number of incoming links to your website.
However, search engines already have very mature algorithms to identify this kind of SEO cheating behavior. Once detected, the website will be downgraded in weight by the search engine, or even banned.
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