How to Design the Homepage of a Marketing - Oriented Website? Nine Modules for the Homepage of a Marketing - Oriented Website

18 Nov,2025kjhkhlk0
How to Design the Homepage of a Marketing - Oriented Website? Nine Modules for the Homepage of a Marketing - Oriented Website
The purpose of a marketing - oriented website is quite clear, which is to generate profits for the enterprise through website display. The homepage of a marketing - oriented website represents the image of the enterprise, and many factors need to be considered in its setup. Today, we have summarized a plan for setting up the homepage of a marketing - oriented website. Not all of these modules need to be displayed. You can plan according to the enterprise itself.

How to Design the Homepage of a Marketing - Oriented Website? Nine Modules for the Homepage of a Marketing - Oriented Website

  1. Top Navigation on the Homepage
    The top navigation is the most prominent position on the website. It is recommended to place important information of the company here. For example, on the left side, you can have something like "Welcome to XX Company", and on the right side, items such as "Technical Support", "Customer Service Center", "Log in to the Backend", etc.
  2. Header
    On the left side, place the LOGO; in the middle, show the website positioning; and on the right side, display the contact information.
  3. Main Navigation
    The main navigation can be structured as (company brand or main products) Homepage - Product Center - Information Category - Customer Cases/Brand Stories - Cooperation Mode/Shopping Process - Contact Information/About Us. The advantage of this arrangement is that it allows users to easily understand what the website is mainly about. The related customer cases can help improve the website's conversion rate.
  4. Homepage Advertising Display
    The advertising display usually takes the form of a slide show. It is recommended to put 3 advertising images. For example, you can show the website's main products, the company's image, and various qualifications.
  5. Product Module
    Generally, a website will recommend several products for display on the homepage. Place the product categories on the left and the product displays on the right. When considering product categories, it is advisable to use multi - dimensional classification to meet the diverse needs of users. The product display usually uses images.
  6. Enterprise Promotion Module Display
    Present the six major advantages of our company to users in a graphic and text form. This helps to improve the website's conversion rate.
  7. Case Display
    Include customer cases, an order scroll, a message board, and you can also add a text block with the company introduction.
  8. Friendship Links
    Place partners and friendship links at the bottom of the homepage.
  9. Footer
    The footer includes the footer navigation, a one - sentence secondary navigation, and contact information.
The setup of these modules takes into account both the perspective of SEO optimization and the needs of users. It helps to improve the website's conversion rate and makes the website more valuable in terms of marketing.
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