As of 2025, the four major remaining friend - link trading platforms in China are as follows
Website Friendship Links (Also Known as Reciprocal Links or Link Exchanges)
Website friendship links, also referred to as "link" (yǒu liàn, meaning friendship links) or link exchanges, are reciprocal links exchanged between websites. This is a simple form of cooperation between websites with certain resource - complementary advantages. Specifically, each party places the other party's logo image or the text of the website name on their own website and sets up a hyperlink to the other party's website. This enables users to discover and access the partner website from the cooperative website, thereby achieving the goal of mutual promotion.
Friendship Link Trading Platforms
Friendship link trading platforms are platforms dedicated to serving the Internet webmaster industry. Their main functions include the operation of webmaster resources, the exchange of webmaster resources, and the trading of webmaster resources.
The four major existing friendship link trading platforms in 2025 are as follows:
Other small - scale friendship link trading platforms can be largely ignored. The friendship link trading section of 4441 was taken offline last year, and ai lian wang (Love Chain Network) is currently suspended for rectification and not conducting trading activities.
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