What is a Google External Link?

What is a Google External Link?
A "Google external link", also known as an exchange link, reciprocal link, mutual link, or alliance link, is a simple form of cooperation between websites with certain resource - complementary advantages. That is, each party places the other party's website logo image or the text of the website name on their own website and sets up a hyperlink to the other party's website (when clicked, it switches to or pops up another new page). This enables users to discover their own website from the partner website, achieving the purpose of mutual promotion. Therefore, it is often used as a basic means of website promotion.
Generally speaking, the role of Google external link exchanges is mainly reflected in the following aspects:
1. Increasing Website Traffic
The benefit of Google external links does not lie in the amount of direct visits they can bring to your website, but in the fact that they can make search engines index more of your web pages. According to authoritative surveys, for 80% of websites worldwide, 70% - 90% of their traffic comes from search engines. Therefore, getting search engines to index more web pages is the most effective way to increase website traffic.
2. Improving User Experience
Typically, Google external link exchanges occur between peers. This allows users to directly access another peer's site through the website, enabling them to more directly and simply obtain comprehensive information.
3. Increasing Website External Links
Link popularity, which refers to the number of websites that link to a site, is a very important factor considered in search engine rankings. That is to say, the more links a site has, the higher its level. In real - life, we build friendships with others. Similarly, there is a certain element of "relationship" in website linking. Therefore, for different websites managed by the same administrator, we should try to establish more links, such as between our main site, forum, domain name space, and blog. This can greatly improve the link breadth of each site and enhance its search engine ranking.
4. Improving PR Value
High - quality Google external links can greatly help improve the PageRank (PR) value. The PR value is transferable. This is why those with a lower PR than yours may be reluctant to exchange links with you. Although industry insiders have repeatedly mentioned that the role of PR in websites is decreasing, many webmasters still take this factor into account when exchanging links. Often, we are reluctant to exchange links with a site just because it has a low PR.
5. Improving Keyword Rankings
When we build Google external links, we usually provide an anchor text for the other party. Often, this anchor text is a keyword of our own site. Google external links are one of the best types of external links. This is the same as the functions of adding a signature on a forum or a friendship link on a blog. The purpose is to improve the ranking of this keyword.
What Makes a Good Google External Link?
Relevant Website Content: It is best if the Google external link is related to your own website content. This can improve the relevance and professionalism of the website, increasing user trust and stickiness.
High - Weight Website: The higher the weight of the other party's website, the higher its trustworthiness and authority. This is beneficial for improving the weight and ranking of your own website.
Large - Traffic Website: The larger the traffic of the other party's website, the more popular it is, and it can bring more visits and users.
High - Update - Frequency Website: The higher the update frequency of the other party's website, the higher the quality of its content, which is beneficial for improving the trustworthiness and ranking in the eyes of search engines.
Website Without Violations: The other party's website should have no violations, such as malicious traffic - boosting or spam content. This can help avoid being punished by search engines.
Few Outbound Links: The fewer the outbound links of the other party's website, the more emphasis it places on Google external links, which is beneficial for improving the weight and ranking of your own website.
Relevant Anchor Text: The anchor text provided by the other party's website for the Google external link is best related to the keywords of your own website. This can improve the keyword ranking of your own website.
High - Stability Website: The higher the stability of the other party's website, the better its technology and security, which is beneficial for improving the trustworthiness and ranking of your own website.