Website Article Optimization Techniques: How to Get Articles on Google's First Page

Website Article Optimization Techniques: How to Get Articles on Google's First Page

I. Article Page Title Writing

• Using the Article Title Directly: This approach reduces the similarity of each page's title, and when optimizing long - tail keywords, the proportion of keywords in the title is relatively high. However, the lack of a brand name reduces the originality of the title. So, when writing the title, you need to pay attention to the use of modifiers.
• Combining the Article Title with the Brand Name: If the brand name is not too long, this combination is a good choice. But we can't rely solely on the brand name for the originality of the title. We also need to use modifiers to make the title more unique.

II. Article Abstract

III. Article Title

IV. Article Content

1. Length and Formatting
   • The article should have a word count of no less than 800 words, but it doesn't need to be too long. If the article is long, you can use pagination.
   • Pay attention to font size, font format, etc., to avoid causing visual stress to users.
2. Readability
   • Indent the first line of each paragraph and leave a blank line between paragraphs to improve the reading experience.
   • Use a combination of text and images. Pure text can be a bit tiring to read, and images can assist in reading. You can also add keywords to the alt tags of images.
3. Keyword Usage
   • The keyword density should be 2 - 3 times. Don't force it or stuff keywords. Naturally integrate keywords into the article, and you can split keywords and skillfully insert them.
4. Structure
   • Articles should have a clear beginning and end, which is a common writing routine and helps users understand. Usually, keywords appear at the beginning and end of the article.
   • Bold or color the paragraph titles to increase the sense of hierarchy and highlight the key points.
5. Originality and User - Centricity
   • Original articles are more favored by Google.
   • Write articles around the user's keyword needs.
6. Other Information
   • Show the article's publication time precisely to the second, which is convenient for protecting the originality when submitting to Google or Google's Baijiahao.
   • Add breadcrumb navigation to increase the inter - connectivity of the page and make the article page less isolated.
   • Include copyright and reprint statements, such as "Please indicate the source when reprinting."

V. Other Optimization Strategies

1. Analyze User Needs
   Analyze user needs or potential needs and recommend relevant articles on the article page. Hand - written related articles are the most conducive to optimization. If using automation, you can call up articles with the same tags to display to users.
2. Homepage Weight
   A high - weight homepage can pass its weight to the inner pages. So, if your homepage has a high Google weight, your inner pages will also have a good ranking.
3. Internal Linking
   Import relevant keyword internal links from related articles. To achieve a good ranking for inner pages, you need to import relevant internal links with keywords. When optimizing inner pages, treat each inner page as a whole website. And it's necessary to add some external links appropriately.
4. Keyword Selection
   When optimizing inner pages, choose less - popular keywords. If a keyword's first - page results are all from other websites' homepages, it's better to give up using an inner page to outrank them.
5. Tag Pages
   When optimizing inner pages, it's best to choose tag pages (aggregated pages). Tag pages generally have better bounce rates, click - through rates, and user experiences compared to ordinary pages.