What is Taobao Friendship Link and How to Set It Up? Master Taobao Friendship Link from Scratch and Build a High - Conversion Traffic Alliance!

What is Taobao Friendship Link and How to Set It Up? Master Taobao Friendship Link from Scratch and Build a High - Conversion Traffic Alliance!

I. Core Concept Analysis of Taobao Friendship Link

1. Essential Definition of Friendship Link
   A Taobao friendship link is an effective tool for achieving two - way traffic diversion between stores. By displaying the quick access of the partner store on the homepage of your own store, it realizes the sharing of user resources. This model is particularly suitable for merchants whose product categories are complementary and target audiences are highly overlapping. For example, the linkage and cooperation between clothing stores and shoe - bag - accessory stores, or baby products stores and children's clothing stores.
2. Three Core Values of Friendship Link
   • SEO Weight Boost: High - quality external links can help improve the comprehensive score of the store in Taobao's search engine.
   • Traffic Growth Effect: It can bring an additional 5% - 15% of daily visits to the store (data source: Taobao official operation report).
   • User Experience Extension: The associated recommendation mechanism can increase the customer's browsing time by more than 20%.

II. Full - Process Guide to Setting Taobao Friendship Link

1. Preparatory Work
   • Log in to the QianNiu Workbench and enter the "Store Management" interface.
   • Select "Store Decoration" → "Mobile - end Decoration" from the left - hand menu.
   • Prepare the complete URL link of the partner store in advance (it needs to be confirmed through negotiation between both parties).
2. Detailed Operation Steps
   • Enter the home - page decoration editing page and click to add a new module.
   • Drag the "Custom Area" module to a suitable position.
   • Enter the format: Store Name in the text box. It is recommended to adopt a two - column equal - width layout, and control the number of displays on a single screen to within 6.
   • Click the "Publish" button to complete the launch after the settings are completed.
3. Advanced Setting Skills
   • Add the nofollowattribute to the link code to prevent weight leakage.
   • Use a short - URL service to compress the original link and improve the page aesthetics.
   • Design a pictorial friendship link style combined with the store LOGO image.

III. Five Golden Rules for Friendship Link Operation

1. Partner Selection Criteria
   • Reputation Level Requirement: It is recommended to give priority to stores with a diamond level or above.
   • Traffic Parity Principle: The daily UV of the other party should not be less than 80% of that of your own store.
   • Category Synergy: Avoid homogeneous competitors and prefer upstream, downstream, or complementary product categories.
2. Data Monitoring and Optimization Strategy
   • Use the "Traffic Analysis" module in Business Advisor to track the click - conversion effect of the link.
   • Regularly eliminate invalid links with low click - through rates or zero conversions.
   • Rotate and update at least 30% of the friendship link combinations every quarter to maintain activity.
3. Risk Avoidance Precautions
   • It is strictly prohibited to connect with stores that have violation records or sell fake products to prevent joint penalties.
   • The use of technical means such as automatic redirection and traffic hijacking that violate the platform rules is forbidden.
   • Check the mobile - end display effect to ensure that the link can jump normally on all devices.

IV. Extended Play of Friendship Link

1. Cross - platform Alliance System Construction
   Integrate external channel resources such as WeChat public accounts, Xiaohongshu accounts, and Douyin stores to build a global traffic exchange network. For example, embed the Taobao store link in the navigation bar of the public account and exchange the friendship link position reserved by the other party on the Taobao side.
2. Seasonal Dynamic Adjustment Strategy
   Flexibly change the cooperation partners according to the marketing rhythm. For example, during the Double Eleven period, link to express logistics service provider stores; during the Spring Festival goods festival, associate with gift - wrapping or New - Year decoration stores.