How to Build External Links for SEO

How to Build External Links for SEO

I. Classification of External Links

1. Temporary External Links
   When we fill in content in the search boxes (input forms) of various websites or search engines and conduct searches, search "traces" are left on the websites, and static pages with the website URL as the title are automatically generated. These temporary page external links have a certain impact on the website's real - time search popularity. This type of external link is just one of the ways to increase a website's external links. To improve a website's ranking, it is important to have a diverse source of external links, and the frequency of external link publication is the key. New websites can use tools to simulate search popularity every day. Since these external links are not "permanent", they have almost no negative impact. It can be clearly stated that using SEO external link publishing tools will not cause a website to be penalized. These tools simulate manual queries, so they will not lead to a decrease in the website's weight.
2. Permanent External Links
   As mentioned earlier, the so - called "permanent" is relative. Compared with temporary external links that can only remain on the Internet for one or two days, permanent external links can stay on the Internet for a longer time. Common forms of permanent external links include "friendship links" and "partnerships". These are two - way external links, where you add the other party's link to your website and they add your link to their website, achieving a "mutual assistance" effect. There are also one - way external links. For example, on some media and news platforms, you can publish content with links without adding their links to your website. The location of one - way external links on the website directly affects their quality.

II. Methods of Building External Links for SEO

1. Article Publication
   Many websites accept submissions, such as self - media platforms and third - party blogs. You can register accounts on these platforms to publish articles. Collect a large number of such websites and accumulate resources.
2. Forum and Blog Comments
   Including external links in forum comments is quite common, and links can also be added in the main text of many forums. Although most blog comments have the nofollowattribute, blog comments can attract the attention of bloggers and other readers, facilitating interaction. For example, the Lu Songsong Blog initially gained popularity through comments.
3. Partnerships
   All companies and enterprises have various partners, such as suppliers, customers, investors, raw material suppliers, and business partners. Each partner can be a source of external links. Links from partners are usually of high quality. A simple request during cooperation may result in a high - quality link.
4. Online Bookmarking
   There are many online bookmarking services, such as QQ Bookmarks, Baidu Favorites, and Google Bookmarks. Website administrators can register for these services. When there is new content on the website, it can be saved to the bookmarking account first.
5. Encyclopedia and Q&A Websites
   Q&A websites like Baidu Knows and Zhihu usually have high weights. If your website has content highly relevant to the entries, you can add it to the extended reading section.
6. Online Advertising
   As long as HTML links are used and no JS scripts or program redirects are involved, ordinary HTML - link - based advertisements are normal external links.
7. Buying Links
   If online advertisements are in the form of text links, they become purchased links. These links are mainly for click - through traffic and can also bring external links. Try not to find sellers on obvious link trading platforms or forums.
8. Social Media Websites
   It is common to see website URLs on platforms like Douban, Zhihu, and Sina. A post with a URL by an account with a large number of followers often brings a large number of clicks and visits.
9. CMS System Templates
   Webmasters who can create templates can offer some templates for other webmasters to use for free, with the only condition being leaving the designer's link in the template copyright statement.
10. Press Release Distribution
    When distributing press releases, you can include your website's link. Some websites may charge a fee, but news websites usually have high weights, making them good sources of external links. Even if it is a paid service, it is usually a one - time payment, and the link will be permanently retained. You can find channels on platforms like Song Song Soft Text.
11. Media Public Relations
    Enterprise websites with public relations capabilities and channels should not forget that in addition to gaining exposure, public relations activities can also be a powerful method for external link building. The company's website URL can be mentioned when releasing news.
12. Requesting Links
    If your website has very valuable content, directly requesting links is also a feasible method.
13. Sponsoring Activities
    Sponsoring activities is also a way to establish one - way external links. Usually, the official websites of activities will list sponsors and provide links.
14. E - book Publication
    E - books can contain the author's website link. In addition to making the e - book available for download on your own website, you can also submit it to major software download websites.
15. Information - Publishing Websites
    There are some websites on the Internet that allow users to publish information, such as B2B and classified advertising websites. Some of them allow users to include links in the published information.

III. Additional Knowledge: Methods and Techniques for Building External Links

1. Correct Mindset and Efficient Work
   The correct mindset is that links transfer weight. Only links written in the HTML <a>tag can be considered as links. If you cannot publish such links on a platform, it is better to give up. Links can transfer weight only if the original web page has weight. Although it is usually difficult to query the weight of third - party web pages, you can search for the main keywords on Baidu. Websites that appear on the first few pages of the search results generally have high value and are unlikely to have a very low weight.
   Then, start looking for external link platforms.
2. How to Choose External Link - Publishing Platforms
   • Which external link - publishing platforms allow the publication of <a>links?
   • How fast are the external links published on the platform indexed? Can they achieve rankings?
   • How many external link resources are needed for my current keywords to rank on the first page?
     You can choose platforms like Sina Blogs, Tianya Blogs, Alibaba, and HC360. These platforms are good choices, or you can also choose platforms in your industry.
3. Publishing External Link Articles
   Publishing external link articles is a crucial step in building external links for a website, as many external links are anchor texts in articles.
   • Does the article meet the users' needs?
   • Is the article an original or a collected one?
   • The position of the external link anchor text.
   • The consistency of keywords.