What is an ASO Optimizer?
An ASO (App Store Optimization) optimizer is a professional who aims to improve an app's ranking on the charts and in the keyword search results of various app stores. They achieve this by leveraging the search and ranking rules of app stores and employing certain auxiliary technical means.
What Does ASO Mean?
ASO stands for App Store Optimization. Here, "App Store" refers to the platform where applications are distributed, and "Optimization" means the process of making improvements. In essence, ASO is the process of enhancing an app's visibility and ranking within app stores, specifically focusing on its position in the app store rankings and search result listings.
What Does ASO Optimization Target?
ASO optimization primarily focuses on three aspects:
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Keyword Coverage: Increasing the number of keywords that an app can be associated with in the app store. This allows the app to be discovered when users search for a wide range of relevant terms.
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App Store Rankings: Improving the app's position on the overall app store charts. These charts are often based on factors such as download volume, user ratings, and engagement metrics.
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Search Result Rankings: Enhancing the app's ranking when users search for specific keywords related to the app. A higher search result ranking means the app is more likely to be seen and downloaded by users.
Who is an ASO Optimizer?
Similar to an SEOer (Search Engine Optimization expert), an ASO optimizer uses the search and ranking rules of app stores. They apply various techniques to boost an app's visibility in the app store rankings and keyword search results. Their goal is to drive more organic downloads for the app by making it more discoverable in the app store environment.
Does ASO Only Apply to the Apple App Store?
The term "app store" here is not exclusive to the Apple App Store. It is a general term that encompasses various application distribution platforms, including those in the Android ecosystem. So, ASO is not limited to optimizing the ranking of apps in the Apple App Store; it can also be applied to app stores on the Android side, such as the Google Play Store, Huawei AppGallery, and other major Android app distribution platforms.
Summary: How SEO Experience Helps in Learning ASO
Learning ASO can be accelerated if you have prior SEO experience. ASO and SEO share many similarities in terms of ranking algorithms and optimization techniques. In fact, ASO can be regarded as the SEO for app stores. Wherever there are search rankings, there is a need for optimization techniques similar to SEO. So, if you are familiar with SEO concepts and methods, you will find it easier and faster to learn and apply ASO strategies.
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