Many people claim that they are "doing cross - border business".
Some have bought domain names.
Some have installed WordPress.
Some have listed products.
Some have configured payment methods.
So they think: I'm doing cross - border business.
What you've built is just a web page, while cross - border business is a complete production system.
True cross - border business is never:
"I can run a complete business system".
To help you see the whole picture, I've broken down the entire personal cross - border business process into 10 modules. You don't need to master all of them right now, but you must know:
Which part are you working on?
1. Cognitive Module: Are you "really selling something"?
The most fatal problem is not technical. It's:
Do you want to build a website or sell products?
The logic of selling products is:
Why will they buy from you?
Why should they trust you?
If you can't answer these four questions, all your efforts in building are just spinning your wheels.
2. Market Module: Is the direction you've chosen "profitable"?
Not all countries are suitable for independent websites.
Not all product categories are profitable.
Not all demands have a market.
What is the payment ability of the target market?
Does the local culture accept independent websites?
Are there mature competitors?
Is the profit margin sustainable?
Choosing the wrong market means all your efforts will be in vain.
3. Product Selection Module: Are you selling "good - looking" or "profitable" products?
Selling unprofitable products is equivalent to working for free.
What you really need to calculate is not:
Whether you like it or not.
Whether there are people who will buy it.
In cross - border business, you don't sell "feelings", you sell "data".
4. Supply Chain Module: Do you have the "ability to deliver"?
If you don't know how to ship products, you're not qualified to take orders.
Who are you shipping to? What are you shipping? How long will it take? What if it gets lost?
5. Pricing Module: What exactly are you making money from?
Many people set prices randomly, relying on their intuition to sell products.
What you're making money from is:
The comprehensive premium of the supply chain, information gap, and execution ability.
Many failures are essentially due to:
Losing money because "the costs haven't been calculated clearly".
6. Website Building Module: The website is not the main character, but an entry point to the system.
WordPress, Shopify, coding.
The real function of the website is:
Providing a good user experience.
But it's not the business itself.
7. Content Module: Why should foreigners trust you?
Without content, there's no sales.
What you're selling is not products, but:
A sense of professionalism.
The web page is your salesperson,
Working 24 hours a day without a break.
8. Traffic Module: Where do customers come from?
There are only a few ways to get traffic in cross - border business:
Without traffic, no matter how beautiful your website is, it's just self - indulgence.
But spending on advertising too early = failing quickly.
The order is very important.
9. Conversion Module: Can you handle the users we send you?
99% of failures are not due to a lack of traffic, but the inability to convert it.
What you need to optimize is not:
The "number of visitors",
The psychological impact of prices.
Trust - building elements.
The smoothness of the payment process.
The decision - making threshold.
10. Fulfillment and After - sales Module: Can you "survive in the long run"?
You're not just selling one order.
You need to survive for three to five years.
How to respond to customer complaints?
What to do with damaged goods?
How to increase customer retention?
If you can only remember one thing, remember this:
Cross - border business isn't difficult. It's just that you're running a "half - completed system".
It's not that you're incapable.
You haven't seen the whole picture.
"Which module should I learn first?"
Start with cognition, market, and product selection,
Then move on to website building and traffic acquisition.
Technology is always a secondary consideration.
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