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Pitfall to avoid: Be extremely vigilant when anyone says "We have a self - developed system". The essence of a self - developed system is technological binding. Once the cooperation ends, you may not be able to take anything away. You are renting a platform, not an asset.
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Who owns the domain name and server? Are they registered under the client's company name? Can you provide the backend account? -
Pitfall to avoid: If the domain name is not in your name, it will be difficult to migrate it later, and you may be "held hostage". If the ownership of the server is unclear, you may not even be able to control the website data and stability. The ownership and control rights must be clearly defined.
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After the website is delivered, do I have complete backend permissions? Including those for the domain name, host, email, CMS, etc. -
Pitfall to avoid: Some service providers only give you a front - end management entrance, while the core backend permissions (such as code, host, DNS) are in their hands. You seem to be the website owner, but in fact, you are just a user.
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Before the website goes live, will you help me with basic SEO settings? Such as titles, Meta descriptions, URL structures, speed optimization, etc. -
Pitfall to avoid: A website without basic SEO is like being "invisible" as soon as it goes live. Especially for speed optimization and structure settings, if they say "We can do it slowly later", your initial exposure is basically wasted.
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How do you handle responsive design and multi - language versions? Does it automatically adapt to mobile devices? Does it support multi - language switching? -
Pitfall to avoid: Some service providers may directly apply a PC template, resulting in a very poor mobile - end display. Or they may simply piece together multi - language versions with plugins, causing structural chaos and slow loading. Don't just look at the effect pictures; you should have an actual experience.
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What are your main customer acquisition methods? Is it SEO, Google Ads, EDM, social media advertising? -
Pitfall to avoid: If they say "We can do everything", they may not be good at any of them. If they can't clarify where the customers come from and how they are converted, it means their growth model is not clear, and it's difficult to replicate for you.
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Have you worked with clients in my industry before? Can you provide case studies? Can you show screenshots of backend traffic or conversion data? -
Pitfall to avoid: If the case studies only talk about design drafts without backend data, it means the actual operation results are not transparent. If all the client cases are "demonstration sites" without real inquiries or data support, you should be especially careful.
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How are advertising costs and service fees distinguished? Are advertising budgets accounted for separately and deposited into the official backend? -
Pitfall to avoid: If advertising fees and service fees are mixed together, they can arbitrarily "adjust the accounts", and you can't calculate the real advertising costs. It's best to use your own account for advertising, and the service provider only handles the execution.
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What are the assessment indicators for operational results? Monthly traffic? Number of inquiries? Conversion rate? -
Pitfall to avoid: If they answer "We will do promotion for you" without clear assessment indicators, it's basically equivalent to no promise. A really experienced team will actively propose a KPI structure instead of avoiding data.
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What is the frequency of reports and communication? Will a data report be provided monthly? Will there be regular reviews? -
Pitfall to avoid: Teams that don't provide reports are basically "operating by feeling". If the report content only includes "page views + click - through rates" without clear behavior paths, it's of no help to your decision - making.
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How long is the contract period? Is there a termination mechanism? Can it be paid monthly? Is there a probation period or an exit channel? -
Pitfall to avoid: A cooperation method that binds you for a year without an exit mechanism should be carefully considered. At the beginning of the cooperation, flexibility should be reserved. A 3 - 6 - month period is a reasonable window for both parties to get used to each other.
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Besides website building and operation, will there be other additional charges? Such as page modifications, plugin additions, customer service maintenance, etc. -
Pitfall to avoid: Some service providers "under - quote" when giving a price, but then charge separately for every small change after going live, and the total cost far exceeds the budget. The contract should clearly state which fees are included and which require additional payment.
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If I want to operate the website by myself later, can you hand over the materials and provide training? Do you support taking over the backend? Are you willing to provide operation manuals? -
Pitfall to avoid: Many service providers are reluctant to hand over the materials, claiming that "they are afraid you will make mistakes". This is actually deliberately creating information asymmetry to make you always dependent on them. A really reliable service provider is not afraid of your questions. Instead, they hope you ask as many detailed questions as possible. Because they know that clear communication leads to a long - term cooperation, while vague answers are the root of hidden dangers.
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