The Key to Successful Google SEO for Enterprises: "Correct Understanding and Bold Experimentation"
With the rapid development of the Internet, many far-sighted enterprises have shifted their focus to online marketing in an attempt to break the awkward situation of sales performance. However, through communication with some business owners, I have identified some issues that often determine whether an enterprise can successfully implement Google SEO. Below, I will share how enterprises can effectively carry out Google SEO promotion.
I. Enterprise Leaders Need to Have a Basic Understanding of Google SEO
The biggest issue I have encountered when communicating with numerous enterprise leaders is their lack of basic understanding of Google SEO. Some are even completely clueless. Many may ask, "If I understood Google SEO, why would I need to hire others?" What I am referring to here is not mastering all the technical aspects of Google SEO optimization, but rather having a general understanding of the limitations of Google SEO promotion. If you do not understand it, the best approach is to leave it entirely to the optimization professionals and avoid interfering.
It is essential to understand the basic practices of Google SEO and which operations can impact the optimization process. Previously, I encountered clients who subjectively arranged website content without considering user search data for a rational layout. Alternatively, they hired a web development company to create a website and then handed it over to the optimization team. This approach is also unwise. The first step in optimization is website construction and layout, which significantly affects the overall optimization results.
Optimization-oriented websites tend to have a clean and simple style, without too many fancy features. This often does not meet the aesthetic standards of business owners, who may believe that users will not like it if the design is not visually appealing. However, this is a major misconception in optimization. Search engines cannot judge user preferences based on web aesthetics. During the crawling process, search engines only see lines of code, and these fancy special effects add unnecessary code, making it more difficult for search engines to identify the content. How can we talk about Google SEO optimization then?
In addition to the basic knowledge of Google SEO, it is also important not to have overly high expectations for Google SEO, nor to underestimate its potential benefits. I can confidently say that doing a good job with Google SEO can double a company's performance. However, expecting to make a million dollars a month from it is unrealistic. Google SEO is just one of many promotional methods.
II. Be Bold in Trying and Investing in Google SEO Promotion
Every enterprise that wants to do Google SEO promotion has one goal: to achieve the highest return on investment with the least amount of money. Although Google SEO is considered a free traffic entry point, it is not entirely free. First, optimizing any website requires a certain amount of time, usually around 1-6 months. Moreover, the cost of keywords is not cheap either. A simple keyword typically starts at over a thousand dollars. If someone claims to offer it for just a few hundred dollars, you are welcome to try and see the final results.
Why do I encourage enterprises to boldly try Google SEO? Currently, most enterprises do not fully understand Google SEO. After hearing about various Google SEO promotion methods, many choose bidding without hesitation. However, due to a lack of operational experience, they often suffer losses and give up on the Internet. With the arrival of the self-media era, combining Google SEO with self-media is even more effective.
So, where should enterprises mainly invest?
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Website Construction: Website construction is the first step in optimization. If you plan to optimize, you must do a good job with website construction. Many people may wonder, "Don't I already have a website? Can I optimize it directly?" Of course, you can, but the time and effort required will be relatively greater. You may need to revamp the website. Changing a seemingly high-end website into a simple and plain one may not be acceptable to everyone, and there is no guarantee that it can be optimized successfully. If it fails, it would be a double loss.
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Server: The server has always been a frequently discussed topic. Most enterprise websites are built by web development companies, and the enterprises themselves do not know how to understand the server. Even if they ask the web development company for the server, they are likely to be denied. Therefore, it is necessary to invest some funds to rent your own server. This is one of the necessary conditions for carrying out optimization work. When renting a server, you must not cut corners. It must meet the optimization standards. Otherwise, if the server is frequently attacked, how can you do Google SEO?
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Keywords: Keyword selection is very important. However, many business owners do not know how to choose valuable keywords. They blindly choose popular keywords but do not have enough budget. Not all popular keywords can bring benefits. If your target customers are local, consider adding a location term to the keywords. Focus on precise user search keywords rather than general terms.
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Self-Media: Self-media is a good promotional method. Why can some people gain hundreds of thousands of views with just one article, and even achieve higher traffic conversion than Google SEO in a month? If Google SEO is considered the last train, then self-media promotion and marketing are definitely trendy. However, investing in self-media requires a lot of effort, including copywriting and storytelling. But if you want to quickly stand out among your peers, do not hesitate.
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Invest in Your Own Actions: Many business owners want to do Google SEO promotion but always fail due to their hesitation. They do not have a good understanding of Google SEO and worry that the investment will not pay off. By the time their competitors have all started, the competition has increased, and the cost of Google SEO has risen, they may want to start but may be too late. To be honest, the initial investment for ordinary Google SEO will not exceed ten thousand dollars. The results of bold investment through action will far exceed your imagination. I do not believe that a company cannot operate with an investment of ten to twenty thousand dollars. If it really cannot operate, then it is better not to do online promotion. There are too many people who expect to harvest in the fall without sowing in the spring.
Summary: This article has provided some personal suggestions and ideas for enterprise promotion. I hope that enterprise leaders can correctly understand the benefits of Google SEO, realize that investment is necessary for returns, and understand the principle that you get what you pay for. Only by familiarizing yourself with the operation process of Google SEO can you understand how challenging it is to do Google SEO.
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