How to Optimize Website SEO?
Introduction to Online Marketing Planning
Online marketing is not just about website promotion, nor is it solely about online sales. Therefore, the effects of online marketing efforts can manifest in various ways, such as supporting customer service, promoting offline product sales, and expanding company brand presence. New Competitiveness once proposed that online marketing planning should start from the customer's perspective, mainly including website diagnosis and analysis, website construction and positioning planning, website SEO optimization, comprehensive online promotion planning, and website operation consultation.
Online Marketing Planning Services:
A. Website Diagnosis and Analysis: If a website is not helping you make money, it is in a pathological state, and there must be a reason. Through scientific and systematic website diagnosis methods, the causes can be identified.
B. Website Positioning Planning: Inaccurate website positioning is one of the most important reasons hindering the rapid development of a website. The best ideas combined with your resources can lead to a more precise repositioning.
C. Website Optimization and Improvement: Just as a sick person needs treatment, a website in need also requires optimization and improvement to truly function and help you make money.
D. Comprehensive Online Promotion Planning: Building a website without promoting it is a waste of money. How to promote it effectively, reasonably, and appropriately?
E. Website Operation Consultation: Operating a website is a process that constantly presents various issues. We provide consulting services at any time to offer you the best ideas for managing your website.
Website Evaluation Indicator System
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Hard Indicators of the Website: Can your website allow customers to log in and remember it easily and conveniently? This includes domain type distribution, domain brand consistency, website language versions, domain resolution time, request response time, host connection time, download time, HTML quality, image quality, homepage layout quality, homepage information types, etc.
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Website Promotion Indicators: Can your website's promotion attract more customers to interact with you? This includes search engine rankings, website popularity, promotion plan design, online advertising design, etc.
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Website Service Indicators: Are customers willing to interact with you? This includes your response time, target customers, customer areas, contact hierarchy, contact segmentation, FAQ, help navigation, sitemap, service process, comprehensiveness of help, product categorization, product descriptions, product images, price suggestions, etc.
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Website Interaction Indicators: How effective is your interaction with customers? This includes customer responses, resolution time, seriousness, product understanding, accuracy, customer communities, customer identification, customer loyalty, deepening services, interest surveys, and demand surveys.
Methods and Steps of Online Marketing Planning:
I. Website Analysis:
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Website Traffic Analysis:
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Install a traffic statistics system to clearly judge the effectiveness of all current marketing methods of the website. It can also analyze:
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(1) Traffic source statistics, which can clearly show the channels through which visitors arrive at the website annually, monthly, and daily, allowing for a clear judgment of the effectiveness of various promotion methods.
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(2) Page views and entry analysis, which can determine which pages on the website receive the most traffic and identify the entry points for visitors.
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(3) Visitor regional distribution, which can clearly analyze the geographical distribution of website visitors and display the proportion of visitors from different regions in chart form.
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(4) Search engine and keyword analysis, which can analyze the proportion of traffic brought by various search engines and identify the keywords used by visitors to find the website.
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(5) Client-side analysis, which can analyze information such as the operating system used by the client.
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Site Page Analysis:
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(1) Overall analysis of the main page
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(2) Page tag analysis
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(3) Hyperlink check
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(4) Browsing speed analysis
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(5) Source code design analysis
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Website Technology and Design Analysis:
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(1) Analyze whether the current technology is used reasonably
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(2) Analyze whether the website structure is reasonable
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(3) Analyze whether the website design is user-friendly and easy to read
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Basic Online Marketing Analysis:
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(1) Keyword analysis
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(2) Search engine registration status analysis
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(3) Search engine ranking status analysis
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(4) Relevance of link exchanges
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(5) Analysis of main online marketing methods
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Website Operation Analysis:
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(1) Online investment analysis
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(2) Website operation strategy analysis
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II. Website Optimization:
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Website Structure Optimization: Optimize website navigation and page layout.
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Web Page Tag Optimization: Optimize webpage Title, keyword tags, webpage description tags, image captions, and other aspects.
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Web Page Weight Reduction and Compression: Use specialized web page weight reduction and compression software to compress the web page system and improve page loading speed.
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Hyperlink Optimization: Optimize hyperlink structure, hyperlink annotations, and hyperlink paths.
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Page Content Optimization: Adjust and optimize the layout of the main page content to make it easier to read.
III. Website Promotion:
After a comprehensive analysis of the website, the online company selects the method of online promotion. Among the many methods of online promotion, the most important one is search engine ranking. Other methods are relatively expensive and have short-term effects. Once search engine ranking is well done, it can bring high-quality traffic to your website in the long term. 80% of a website's traffic comes from search engines.
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Search Engine Ranking:
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(1) Keyword selection
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(2) Search engine registration, including dozens of well-known search engines such as Baidu, Google, Yahoo, Bing, both domestic and international
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(3) Search engine ranking, using our specialized SEO optimization techniques to optimize the entire website to improve the ranking of as many keywords as possible on various search engines, thereby increasing website traffic.
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Related Link Exchange: Exchange friendly links with relevant websites.
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Online Advertising Placement: During the website operation process, it is recommended to place some effective online advertisements.
IV. Online Marketing Training:
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Online Marketing Training: Various methods and strategies of online marketing, as well as related details. The devil is in the details.
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Website Operation Training: Operating a website is a long-term job, and different websites require different strategies. We share our experience with you.
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