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Trust - Building Period All webmasters know that Google has a sandbox effect, which generally lasts for more than six months before a website is "released" and gets a PageRank (PR) value. Google also has a "trust - building period" mechanism, which is reflected in the indexing situation of new websites. As can be seen from the above figure, Google is now becoming stricter in evaluating new websites, and the evaluation period is getting longer. Google first indexes the homepage because the homepage has a higher weight. The non - indexing of inner pages is during Google's evaluation period. To determine whether it is during the Google evaluation period or due to other problems, you can check the website logs. See if the spiders crawl the website every day, and whether the returned codes are 200, 400, or 404. -
Article Quality A website without valuable content is of no use, and a website without valuable content is not helpful to users. Search engines disdain websites that are not beneficial to users. The purpose of search engines is to provide users with valuable, in - demand, and useful information. So, for new websites, don't collect articles or use pseudo - original tools. The author also knows that using a software like "Train Head" to collect articles can generate a continuous stream of website content. The Fujian SEO Blog wants to say that if you are not responsible for your own website, what do you expect from others? For articles, pay special attention to several aspects: relevance, quality, and readability. Articles should not be completely off - topic, nor should they be like a mere record of events. Articles must have depth and connotation. People with depth and connotation are always likable. -
Website Structure Are there problems with the website design? Have you used many search - engine - unfriendly elements such as JavaScript, Flash, and iframe to design the website? You should know that spiders can't read JavaScript and Flash. Don't overly pursue the aesthetics of the website while ignoring its usability. The content contained in the iframe framework can't be read either. The iframe framework has now been replaced by DIV + CSS. Also, whether the website template is frequently modified, and whether the "four - word - in - one" principle is changed, etc., will all reduce Google's trust in the website. -
robots.txt Protocol Novice webmasters, especially those who are not sure about the website structure, often have many concerns. They usually first prohibit spiders from crawling and only allow them to crawl after the website structure is set up. The time for lifting the ban in the robots.txt file is about a week, which the Fujian SEO Blog has personally tested. During this period, even if the spiders crawl the website, they won't index it. At this time, the homepage may not be indexed because the spiders follow the robots.txt protocol. The non - indexing of inner pages discussed today is the same. The webmaster may have also prohibited the inner pages without noticing, or there may be errors in the writing of the robots.txt file without being noticed. -
Backlinks The non - indexing of website inner pages is also related to backlinks. Spiders enter our website through URLs. When there are too few external links, it is difficult for spiders to find our website. Even if they find it, there will still be a transition period because it is a new website. This requires good external link building. Tell the spiders every day that there is "food" here, and the spiders will visit again. Moreover, spiders crawl in a certain pattern. If you work intermittently, the crawling frequency of the spiders will decrease. They may come every two days, three days, four days, or even a week. Another point is internal link building. Many webmasters like to concentrate all website links on the homepage to centralize the website's weight. Then the weight of the inner pages is very low, which is not conducive to the website's indexing. Also, if the internal links are not well - built, you should know that internal links are also a factor affecting website rankings. -
Server Issues Server stability is a problem. When the spiders are crawling the website, if the server has a problem, the spiders will leave a bad impression. But the spiders will still visit again because they are afraid of wrongly accusing a good website. However, if the same problem occurs when they visit again, it will be bad. Also, different bandwidths have different effects, or DNS resolution problems can all affect the indexing.
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