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Solutions to Similarity Issues on Enterprise Websites Common problems that cause page similarity on enterprise websites:
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Full - site calls, such as news, technical articles, and "About Us" sections on every page, lead to the problem of high similarity among multiple pages. We can remove these and replace them with manual recommendations. -
The product pages have too many and similar parameters. There is almost no information content that is really beneficial for users to search and make purchase decisions. The vertical navigation bars and the bottom sections on transaction methods and after - sales services are all common templates. A large number of such pages have high similarity, which is not conducive to obtaining weight and website rankings. Multiple pages with little text information and mainly composed of pictures or videos have high similarity. Adding more text information can reduce the similarity and is also more conducive to search engine indexing. More such pages should add more text information! If two pages are roughly the same, adding content can reduce the similarity and also facilitate search (search engines mainly crawl text information).
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Solutions to the Problem of Excessively High Similarity on Mall Websites First, let's talk about which aspects of a general mall website can cause page similarity issues, and then solve each problem in practice.
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Statements such as consumer protection, shopping guides, and logistics and delivery. -
Product pages have too many product parameters and too little text content (it can be presented in a combination of pictures and texts). -
Try to avoid blank pages with no content and multiple parameter options. -
High similarity caused by mainly picture - based content and little text content. Let me illustrate several common problems with examples: Case: -
Elements that every page of a mall - type website has: shopping guides, member registration, shopping processes, frequently asked questions, and payment methods. These can be streamlined to only appear on the homepage. If there are friendly links on the whole site, move them to the homepage, as shown in the following figure: -
For the same product with multiple models, when we deal with this issue, we often don't notice that when clicking on different types of products, only the pictures change, while the product information content remains the same. This causes the problem of multiple similar pages. It is recommended that you can use the following methods to reduce the similarity issue: The first method: Create only one page and add a changeable parameter - degree. Moreover, this can also save users' time in clicking and selecting. The second method: Create two pages that are basically the same. Use the rel = “canonical” code to specify an authoritative page so that the search engine only indexes one of the pages and gives it a good weight. (This can also be used for some enterprise websites where there are multiple - model products on the same page.) Otherwise, you can only solve the problem of high similarity by working on the content.
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Solutions to Similarity Issues on Other Pages
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For unimportant content (here referring to content that has no effect on keyword rankings but is useful for users to solve their doubts), we can present it in the form of pictures. -
Site advertisements can use external JS files for calling. This not only has the benefit of reducing similarity but also can improve the relevance of website content. -
Try to use rich text - based content to describe the language. -
Minimize the appearance of global - scope content. Summary: The above are the solutions to various page similarity issues. Without solving these problems, our website cannot be indexed. However, this only solves the similarity issue. Whether the on - site optimization is good or not is also a direct factor affecting whether the website is indexed and whether the keyword rankings can reach the top three.
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