Does Deleting Old Pages Have an Impact on Google SEO Optimization?
Google SEO optimization is a long - term process. We need to regularly create content for the website to maintain the long - term stability of the overall website ranking. However, the content in the industry is limited, and it is impossible for us to continuously create valuable content for the website.
As a result, some people have studied strategies such as "replacing the old with the new" or directly deleting old content. So, does deleting old content have an impact on rankings? Let's find out with Dylan Baink!
1. Consider the Algorithm Issue First
In the early days of optimization, search engines highly relied on the "keyword density" of a single page to determine the core theme of the page. This led to a large number of content creators adopting the strategy of keyword stuffing. After the introduction of the Qingfeng Algorithm, this strategy was severely cracked down upon. At this time, we need to delete the pages with stuffed content.
2. Content Review
When the keyword rankings of a website have been stagnant for a long time, we need to consider whether to delete some valueless content. For example, we should examine whether the content itself has problems, whether it has a certain logical structure, whether the page hierarchy is too deep, and whether it occupies an important position. If so, these contents can be reasonably deleted.
3. Content Deletion
After reviewing the website content, some pages with relatively little content, such as those with only 200 - 300 words, pages with no external links, pages with duplicate content, or pages with a large amount of irrelevant content, can be reasonably deleted.
After we make these modifications, the keyword rankings may fluctuate during this period. They may go up or down. However, from a long - term perspective, these changes are very meaningful and will lay a solid foundation for the future optimization of the website.
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