Achieving Better Search Engine Rankings for Your Website through High - quality Keyword Management
Most websites are not well - versed in the business of their webmasters, which leads to poor keyword - guided traffic during the website operation, and many websites experience stagnant development. To solve this problem, it is necessary to classify industry keywords before the official launch of the website and find the website's own keyword positioning.
We cannot assume that a website can cover all the keywords in the entire industry, as this is an unrealistic goal. Below, we will specifically discuss how to classify website keywords and achieve better search engine rankings for the website through high - quality keyword management.
1. Classification by Keyword Market Popularity
Different websites can target different hotspots. Most webmasters tend to choose highly industrialized and frequently searched keywords when selecting keywords. However, it is impossible to select all of these keywords, so we need to learn to make distinctions.
You can see that a large number of popular keywords make up the entire weight - loss industry. But can our website cover all these keywords? Obviously, it is unrealistic. Therefore, we need to accurately position our website keywords according to their popularity. We are not a brand website. To achieve a significant breakthrough in this area, we must have an accurate positioning.
Achieving Better Search Engine Rankings for Your Website through High - quality Keyword Management
2. Classification by Google Promoted Bidding Keywords
Nowadays, Google promoted bidding is very popular. When you search for any word, you can see promoted ads. This also brings certain difficulties to our keyword positioning. You should know that a user entering a search engine usually sees the websites ranked in the top three, and these websites get a relatively large amount of traffic. Therefore, when choosing keywords, we must take Google promoted bidding into account. If you want to target medical - related keywords, you need to check whether there are three or more competing promoted keywords in this medical field. If so, I suggest you choose another keyword. Because there are three competing promotions before your website goes live, after your website's ranking rises, there may be even more competing promotions, and then your website's keywords will not be valuable. Another point is that for the keywords we choose, we should try to observe whether there are any promoted websites in the upper - right corner of Google. If there are, you should click on these websites and observe whether their keywords are relevant to the theme. If there are five such websites in the upper - right corner that match the theme of the keywords you are targeting, I think we should not compete with them, and we can appropriately give up.
3. Classification by Different Professions and Names
When selecting website keywords, we need to understand the users' psychology and determine whether to use professional search terms or common public search terms. We cannot generalize. Generally speaking, doing so will only lead to an unclear purpose of your website, and search engine spiders will not be able to capture the content clearly. This is not beneficial to the website's development and will not earn the trust of search engines.
As a webmaster, when we choose our website keywords, we must understand keyword segmentation. Different words will have different search groups and competitors. Only by accurately positioning our own keywords and combining it with high - quality management can our website gain the support of users. Websites with inaccurate keyword positioning and a lack of focus will only decline.
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