Several Techniques for Publishing External Links on a Website
The reason why publishing external links puzzles us is that most SEO practitioners doubt the effectiveness of external links. How can we publish external links to improve keyword rankings and avoid being identified as spam links?
Let's first look at the common problems in general external link publishing. When a website wants to publish external links, it worries about whether the external links are effective and whether they will be penalized. So, how should external links be published?
1. Publish External Links with Promotion as the Goal and User Service as the Quality Criterion
When creating external links, we must first clarify that our goal is promotion, not just keyword ranking. If we aim for keyword ranking, we can easily fall into the trap of cheating, even if we don't intend to. When the goal is keyword ranking, we may have a wrong mindset: as long as we can post an external link, we will do it; if others say a place is good, we'll go there to post. We'll try to leave a link wherever we can. The problem with this concept is that we don't consider the target user group when creating links. Even if the content is related, we don't think about whether users need it.
If our goal is promotion, we definitely won't post links in irrelevant places. Why? Because it won't have any effect.
Secondly, using user service as the criterion for measuring quality makes us think about whether we should post a link or whether this link can attract users. The previous case is a typical example of creating external links with the goal of keyword ranking. The consequence is the creation of a large number of spam links. These spam links may be initially calculated as having weight by search engines (which is extremely terrifying). Because they are calculated as having weight, the overall weight score of our website will increase, which is beneficial for the ranking of our target keywords. However, when we achieve a relatively good ranking, there is actually a great crisis. When search engines recrawl and identify, they will remove the weight of the spam links, and our ranking will plummet. More importantly, it will completely destroy the psychology of SEO practitioners. At this time, SEO practitioners will have no motivation to do anything, let alone optimize the website.
2. Traffic and Promotion
Many webmasters may say that they only care about traffic and not promotion. In fact, they are related. Traffic needs promotion, and promotion is the vanguard of obtaining traffic. As we mentioned earlier, creating external links should be goal - oriented for promotion. Many SEO practitioners may not be satisfied and may say that they just want to know how to post external links. But before knowing how to post external links, we need to understand one thing.
3. What Value Does Your Website Have?
Why do we need to solve this problem? Because if you don't address the issue of content value when posting external links, the external links you post will never be high - quality external links, what we call premium external links.
4. Problems That May Arise During the Process of Publishing External Links
(1) Why Can Relevant Links Also Be Spam Links?
For example, the keyword on the forum homepage is "pregnancy period." I post an external link with content about the pregnancy period and add a text link related to the "pregnancy period" in the content. Why is it considered a spam link?
Let me first talk about the external link publishing for "pre - pregnancy, pregnancy, and child - rearing." You first need to choose a publishing platform (you can choose multiple). Suppose you want to choose forum promotion. The Mommy - themed forums are the best (as far as I know, all mommy websites are mainly forums). Post in the corresponding sections on the Mommy website. However, if you want the signatures you post to be clicked, it's best to provide something that the section has less of but your website has. It's best to use one pseudonym for one section, so that the signature is more targeted. Actually, creating external links is that simple. You just need to think. If you don't want to think or want to think less when posting external links, it can also have an effect on rankings, but it may become a spam link. Spam links are still counted as having weight in the early stage (which still contributes to rankings), but they will be removed later. That's it. For other external link publishing, you can also follow this line of thinking.
(2) Are Advertising Links Spam Links?
[1] There are many ways to determine whether a link is a spam link, and there isn't a fixed one. Search engines generally formulate algorithms based on data - collected patterns (spam links also have commonalities). The problem is that we don't need to know how search engines calculate spam links. Instead, we should know which links will become spam links and avoid them. We shouldn't try to find loopholes to cheat. Cheating has a short lifecycle and high costs.
[2] Why might the external links you post be considered spam links? It's not because your external link publishing method is wrong, nor is it because your website is a spam website. It's because you haven't thought about the meaning of the link you posted. What does the meaning mean? It means whether users will accept your link, or whether the link you posted will be clicked or can attract users and meet their needs. It's a bit complicated to explain this problem. First, you need to know whether the platform where you plan to post the external link is a gathering place for your target users. Second, you need to know the characteristics of the users who click or search for this link, their needs, or what their subsequent needs are (that is, the needs that need to be met after the initial needs are met). And if your website can meet these needs, then you need to provide a link.
Let's take a classic case to illustrate that advertising links can also be natural links and high - quality external links.
Baidu also has its own advertisements. Are advertising links spam links? Of course not, because they meet the targeted user needs and do not interfere with the user's reading and use of the page. Let's do a simple demand analysis for these advertising links:
First, the sites submitted on the website login page are all new sites (user characteristics). So, what do new sites need (user needs)? New sites may need advertising alliances, system SEO optimization, solutions for website inclusion issues, and website advertising management. Arranged in order of importance, they should be:
-
Website inclusion issues.
-
-
Website advertising alliance (revenue).
-
Advertising management (for data analysis and obtaining more revenue).
Of course, many friends may ask why website inclusion is the most important rather than system SEO optimization? Because the most concerning issue for new sites is inclusion. If there is no inclusion, there is no point in talking about rankings. Then why isn't Baidu's external link arrangement arranged according to this importance? Instead, it puts the advertising alliance at the forefront. The answer is very simple. Because the advertising alliance is the recommended content on Baidu's homepage. Its goal is to strive for the traffic entrance of small and medium - sized sites and then sell this cheap traffic to advertisers through targeted bidding. So, it puts the Baidu Alliance at the forefront (^^ Suggest that Baidu prioritize user experience. This is just my personal opinion, don't take it seriously). Although it is not completely arranged according to user experience, this content provision fully considers user needs. Although it is arranged according to the degree of needs, they are rigid needs. Even if you put them at the bottom, as long as users have needs, it can't be helped. For example, bank - related sites are a bit forced in this regard.
5. Detailed Operation and Case Analysis of How to Post External Links and Common Mistakes
According to the suggestions mentioned above, many people still find it difficult to grasp the measure when publishing external links. What should we do? Let's give a detailed case of operational mistakes:
If an article has multiple recommended reading links, does this operation method consider the targeted user group and user needs mentioned above? At first glance, it seems to meet each of the points mentioned above, but this external link operation case is still a failure and is also a low - quality link. Not to mention that the repeated insertion of links is very likely to be identified as a spam link by search engines (because inserted spam links also have this common characteristic). Just from the perspective of user experience, there is an obvious problem. Generally, recommended reading appears at the end of an article. If you repeatedly insert recommended reading links in the article, it actually implies to users that the article has ended, which has a negative impact on the user experience of the article. So, this kind of link is not recommended.
So, how can we post qualified external links?
In fact, it's not difficult to post qualified external links. You just need to repeatedly consider user experience and the targeted platform and think from the user's perspective rather than the keyword ranking perspective.
For the recommended links in the article, we also suggest solving two questions: "Why recommend" and "Is it trustworthy if it is recommended." Generally, the reason for recommendation is that it solves some practical problems, and the trustworthiness is mainly elaborated from the aspects of safety and harmlessness. Only in this way can the link be a natural link. Don't rush to push out your link and then ignore it. Instead, let users try to understand it and establish trust in it.
Supplement: Answers to Questions Raised After the Publication of This Article
It's easy to understand that adding a link to a single word may not have much effect (mentioned in this article). But if I want to optimize the keyword "tea." If everyone knows how to post an anchor text "tea," then how can I post a link?
Of course not. For this situation, there is only one solution, which is to use the recommended reading method to promote the keyword. For example:
It's still a bit difficult to distinguish the quality of coconut powder. But I recently bought some coconut powder on a website and found the taste was quite good. Since many friends have asked me which website it is, I'll list it here. You can click: Coconut Powder (here is the link). This coconut powder website is a very good site.
At this time, the link of "coconut powder" becomes a demand - based link, and a demand - based link can also be used for targeted promotion.
Well, the detailed analysis ends here. I hope this article can give you a better understanding of posting external links. Finally, thank you all.
【版权与免责声明】如发现内容存在版权问题，烦请提供相关信息发邮件至
，我们将及时沟通进行删除处理。
本站内容除了
谷歌外链,友情链接 （
https://www.abcdlink.com ）特别标记的原创外，其它均为网友转载内容，涉及言论、版权与本站无关。
