Keyword Layout and Keyword Density-谷歌外链,友情链接

Keyword Layout and Keyword Density

Today, we will focus on two key knowledge points. The first is keyword layout, and the second is keyword density (frequency). Keyword layout is for the entire website, while keyword density is for a single page.

How to Layout Keywords?

First, let's talk about the "initial weight" of a website. The initial weight of a website follows this order: homepage → channel page → column page → content page. What does "initial weight" mean? Simply put, it refers to a new website that has not been specifically optimized and has no external links. This state is called the initial weight of a website.

We have learned about the working principle of search engines in the first lesson of the SEO basic tutorial, which details the strategies of search engine spiders when crawling web pages. If you have read it, you should have an idea about keyword layout.

Simply put, place the most difficult - to - optimize keywords (core keywords) on the page with the highest weight in the whole website, which is actually the homepage. Place relevant keywords on the channel page or column page. Place long - tail keywords on the content page.

How many keywords can be placed on a single page?

For this question, we should first know that the keywords on the homepage are the core keywords of the website. So, how many can be placed? It can be said that 1 or 3 can be placed, and there is no very accurate rule. However, if you need to place multiple keywords on the homepage or other pages, you should follow the following points:

The relevance between keywords must be very high.
The website title should not exceed the limited number of characters (within 32 Chinese characters).
Do not deliberately stuff a certain word.

The above three points need our attention.

The Concept of "Four - Mention - One" Proposed by Seowhy's Fu Wei

The concept of "four - mention - one" is actually very simple:

Keywords appear in the title, referring to the title of the page and the title of the content.
Meta tags, which are the keyword tags and description tags we often talk about.
Keywords appear in the content.
Internal links and external links.

This is what is called "four - mention - one".

However, for meta tags, they have no effect on rankings. Moreover, Baidu's webmaster platform has stated that meta tags have no impact on a website's ranking.

How to Implement "Four - Mention - One"?

Keywords in the Web Page Title (Title and Content Title)

First, let's introduce a concept. Website rankings are for web pages, not the whole website. This point must be remembered. A website is a whole, and a web page is a page within the whole website.

The title is very important for a web page's ranking (of course, there are some special cases, such as searching for international sites on Baidu or Google). Generally, search engines determine the theme content of a web page based on its title. Therefore, the target keyword should be included in the title. In the first lesson "Working Principle of Search Engines," we briefly mentioned that search engines have a word - segmentation step. So, we also need to consider search engine word - segmentation to combine more relevant keywords.

Take the title of seowhy, "abcdlink - SEO Training and Exchange Platform," as an example. When search engines index and crawl this title, they will perform word - segmentation. And when users search, they will also re - combine the word - segmentation results. Let's briefly analyze the seowhy title. First, the keyword appears at the very beginning of the title, which is "seo." At the same time, "abcd" and "abcdlink" are brand keywords. For example, when people mention "abcd" or "abcdlink," they all know which website it is!

Looking at the back, "seo training and exchange platform," we can search on Baidu for the three keywords "seo training," "seo exchange," and "seo platform," and they all rank at the top. This is the advantage of word - segmentation, which can combine multiple keywords. Of course, the specific knowledge of word - segmentation will be taught in the SEO advanced tutorial.
Content Title

For the content title, it is similar to the web page title (title). It is also best to contain the target keyword. Generally, the content title on a page is in the <h1> tag. In HTML, the <h1> tag represents the main title of the content.
Meta Tags

Meta tags refer to the keyword tags and description tags. It should be made clear that although meta tags have no effect on website rankings, they still have certain functions, especially the description tag. There is a sentence in the web page description tag, "Only provides SEO services that can make money." This is the function of the description tag. It can attract users to click. If we don't write the description tag, the search engine will automatically extract it. Compared with this, there is a difference between writing it ourselves and the search engine's automatic extraction.
Keywords in the Content

This point is probably very familiar to everyone. However, when it comes to keywords in the content, we often just write them directly. For example, for the keyword "Bodaxing SEO," we just simply repeat "Bodaxing SEO" in the content without considering search engine word - segmentation. We have mentioned in the "Working Principle of Search Engines" tutorial that search results are generated after search engine word - segmentation. So, we need to consider word - segmentation. Moreover, we also need to consider weight tags. What are weight tags? Simply put, they are things like bold, color, italic, etc.

Keyword Density (Frequency)

For this concept, I believe everyone is very familiar with it. Simply put, keyword density is the proportion of a certain keyword appearing on a page, and it is also called keyword frequency.

There is a popular saying on the Internet: keep the keyword density between 3% - 10%. However, this is not the case. As long as the keywords appear naturally, it is okay.

So, how do search engines calculate the keyword density of a page? Do they directly compare the keyword with the overall proportion of the page? No. Actually, it's not like that. We have talked about the working principle of search engines. When calculating the keyword density of a page, search engines first perform word - segmentation and then calculate the keyword density. Therefore, when writing articles, you must pay attention to this point and consider search engine word - segmentation.

【版权与免责声明】如发现内容存在版权问题，烦请提供相关信息发邮件至，我们将及时沟通进行删除处理。本站内容除了谷歌外链,友情链接 （ https://www.abcdlink.com ）特别标记的原创外，其它均为网友转载内容，涉及言论、版权与本站无关。

Keyword Layout and Keyword Density