How to Conduct SEO Optimization for E - commerce Websites
In the field of website SEO optimization, e - commerce website SEO is a rather special type. This is because the main content of pure e - commerce websites is products, rather than articles and information. Of course, some e - commerce websites also obtain traffic through informational content. For example, Etsy Mall has carried out quite a lot of SEO operations in terms of information, and its SEO can be regarded as a model for e - commerce website SEO.
So, how to conduct SEO optimization for e - commerce websites? The author will briefly discuss it from two aspects: the product dimension and the information dimension.
I. Product - Dimension SEO
The traffic obtained through product - based SEO is the most targeted. The author believes that in addition to optimizing industry keywords on the homepage, the two most important areas for e - commerce websites are the category pages (including category filters) and the product detail pages.
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Category Pages (Including Category Filters)
Taking a watch website as an example, watches can be divided into many category pages according to different brands, such as Panerai watches and IWC watches. These can serve as first - level category pages and can generate a large amount of traffic.
In addition, there are attribute filter pages. For example, watches can be filtered according to different watch bands, such as leather - strap watches and ceramic - strap watches. There are also classifications based on price. In short, such classifications can create many different filter pages, where specific keywords can be placed for optimization.
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Still taking the watch website as an example, Panerai watches are divided into many different models, and each specific model can be optimized as an independent product detail page. Since users are relatively familiar with these watch models, they often search for specific models. Therefore, if the keyword ranking of the product detail pages can be well - optimized, a good amount of traffic can also be obtained.
The above two aspects of SEO optimization are based on a watch e - commerce website. Different e - commerce websites can conduct specific analyses and formulate e - commerce website SEO optimization plans with reference to this.
II. Information - Dimension SEO
As mentioned earlier, Etsy Mall has typical SEO optimization in the information part. Etsy is a typical e - commerce website with huge traffic. Even so, it also has special SEO optimization for informational content.
The most typical SEO optimization of Etsy Mall in the information part is about product reviews. The author once statistically analyzed Etsy Mall's SEO data (data shown by third - party tools), and the SEO traffic brought by the product review part accounts for nearly one - third, which is a non - negligible number.
So, how does Etsy Mall carry out SEO optimization for product review information? It's very simple. Each review is made into an independent page. Since these reviews are often of concern to users, and Etsy Mall has a high website weight, a large number of product review pages bring a large amount of search traffic to Etsy.
In addition to product review pages, Etsy Mall also has SEO articles deliberately created by editors. These articles are processed for search engines, and their page inclusion and keyword rankings are quite good.
Other e - commerce websites can also refer to Etsy's approach when conducting SEO. Of course, the effect may not be as obvious as Etsy's, but it is still a method for e - commerce website SEO optimization.
III. Key Points for E - commerce Website SEO
How to do a good job in e - commerce website SEO? The author believes that two points need to be achieved. First, one must fully understand the products, and second, one must fully understand the user needs. Only by achieving these two points and then using SEO technology for reasonable planning can e - commerce website SEO be truly done well.
IV. Supplementary Notes
E - commerce website SEO optimization is actually similar to that of information - based websites. For any type of website, website optimization is aimed at meeting users' search needs. For example, users may search for the prices of certain products or the brands of certain products. In terms of product - related search needs, e - commerce websites have certain advantages. Search engines will comprehensively analyze users' search needs. When it comes to product searches, factors such as price and brand are definitely what users care about. In fact, if you look at the SEO data of e - commerce websites like Etsy, you will find that these websites have very good keyword rankings and also obtain a large amount of traffic.
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