How to Achieve High Rankings for Articles Besides Ensuring Content Quality
Many people wonder how articles can achieve high rankings in search engines apart from having high - quality content. To answer this question, it's essential to understand the working principles of search engines and the factors they consider when evaluating article pages. Generally, we can analyze this from the following aspects:
I. Content Quality of the Article
As previously mentioned when discussing long - tail keyword rankings, the quality of the article content is crucial. For an article to have a good keyword ranking, the quality of the article itself is non - negotiable. This includes whether the page title contains the target keyword, whether the content is developed around the keyword, and whether necessary images are provided in the article. All these factors determine whether the article can meet the users' needs. For example, Google's recent "Jinfeng Algorithm" targets pages that lack real value, emphasizing the importance of high - quality content.
II. Additional Value of the Article Page
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Providing Related Information
Besides the content quality, the additional value an article page offers is also a significant factor. The most common form of additional value is related articles. For instance, if an article is about travel attractions, adding information about hotels and transportation in the related articles section can greatly enhance the quality of the article page. This is because such related information provides more useful extra value. Articles with such additional value have an advantage in keyword rankings. In fact, the optimization of special - topic pages follows this principle. After determining a specific keyword, the page is developed around this keyword to explore user needs. As a result, the special - topic page is not only rich in content but also offers a great user experience.
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Enhancing User Experience
By providing additional value, the article page can better meet the diverse needs of users. When users can find comprehensive and relevant information on a single page, they are more likely to stay on the page, which reduces the bounce rate and signals to search engines that the page is valuable. This, in turn, can positively impact the keyword ranking of the article page.
III. In - site Voting (Internal Link Optimization)
Internal link optimization is a crucial part of website optimization. When optimizing an article page, you can create targeted anchor text links for specific keywords. This is equivalent to casting an "in - site vote" for the article page, which is beneficial for its ranking. Many website systems now have the function of automatically creating anchor text links. You only need to add the keywords and corresponding links, and the system will add them automatically. For example, if you have an article about "healthy eating" and there is another related article about "nutritional supplements," you can create an anchor text link with the keyword "nutritional supplements" in the "healthy eating" article that points to the relevant article. This helps search engines understand the relationship between different pages on the site and improves the overall authority and ranking of the related pages.
IV. Off - site Links (External Links)
If conditions permit, you can also create some off - site links appropriately. However, this method is not suitable for large - scale operations. Off - site links from high - quality and relevant websites can signal to search engines that your article is valuable and authoritative. But excessive or low - quality off - site links may be regarded as spammy behavior by search engines, which may have a negative impact on the article's ranking.
In conclusion, besides the content quality of the article, you can improve the keyword ranking of the article page through providing additional value, in - site voting (internal link optimization), and appropriate off - site links. Each of these methods plays an important role in enhancing the overall attractiveness and authority of the article page in the eyes of search engines.
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